A charming new brand identity from Wolff Olins for Zocdoc — a tech-first healthcare company focused on patients. The brand has been given a more human, empathetic feel through the introduction of ‘Zee’ – a playful character developed from the ‘Z’ initial in the name. His ever-changing face subtly responds to situations in a human way and is reminiscent of the old smiley face pain charts used by doctors to help patients to convey how they feel.
What I love most about this delightful identity is that Interbrand embraced one of the oldest visual clichés ever – a double-O turned into eyes – and made it fresh. Bold, relevant, revelling in both the visual and the verbal: this is how branding should be.
In late 2015, Polyera announced the Wove™ Band, as the world’s first flexible display product. The Wove band features a flexible always-on touch display which can either lay flat or wrap around a wrist. Manual have created the brand identity, compositions, packaging and photography style. At the core of the brand identity is the logo—The shifting weight of individual characters conceptually echoes the nature of the display which is completely customizable and ever-changing.
An identity for a new strategic agency specialising in the healthcare industry. Christopher Doyle & Co devised an appropriate name and simple typographic visual language which is playful and strikingly simple.
Mucho and AIGA San Francisco organised an exhibition and silent auction entitled InsideOut SF, exploring the variety of interpretations and opinions on this popular destination.
Inspired by the San Andreas Fault, this two-leaved poster experiments with the fragility of a city built on a fault line: the top sheet being torn in half through the middle of the typography, to reveal the fault line running through San Fran.
The Balvenie Malt Master, David Stewart, is one of the most respected and longest serving in the whisky industry. To celebrate his remarkable 50 years with the distillery, The Balvenie released an extremely rare 50 year old. Here Design’s idea was to represent the passing 50 years using 50 layers of wood. Crafted from 49 slices of native Scottish timbers, the 50th ring is brass engraved with the story of 50 years of The Malt Master’s career.
A terrifically simple typographic mark for one of Sydney’s oldest and proudest theatres. The logo combines the three initials – TNT – into a form that’s not just satisfying in itself, but also creates a platform for everything else. You can’t ask for more, really.
Sharing Economy UK (SEUK) are the trade body for major peer-to-peer companies including AirBnB and ZipCar. SEUK was founded in 2014 to promote the domestic sector and best practice. Briefed to create a vibrant identity that felt established and confident, Supple created a simple unobtrusive logo that gets across sharing in a quick and memorable way. The sharing of letterforms is economical and campaign-able across the brand touchpoints.
