Bikedot is a new company that builds, sells and curates bikes, parts, and clothing. They have 30 years of experience with many of the world’s leading bike builders. They also have partnerships with premium bike manufacturers. Their new brand identity by Studio Sutherland cleverly builds a brand language out of tire treads and abstract patterns of the word 'Bike'. I hope they actually manufactured bike tires with these bespoke prints as well! Very fun, fresh idea and brand for a bike company.

Brand identity and environmental work by Common Curiosity for The Tubeworks — a former tube and pipe manufacturing factory, now working spaces for businesses in Digbeth, Birmingham.

A bygone visual language of tubes provides a perfect metaphor for building connections and a 'T' shaped symbol.

This is elevated even further with wonderfully original three dimensional tube signage.

On first seeing the logo and the tap, I thought "that's lovely", along with the ® symbol placement – another very nice detail. On further reading I found out that the name is derived from the tap 'flipping' between delivering hot, cold, filtered, sparkling and boiling water. Then I loved it even more.

Visit Red Dot Studio's website here.

Refractory is a furniture, lighting and object design studio based in Chicago. Refractory reflects a distinctly contemporary American design approach. One that is born of the spirit of the American West. The typography, graphic language and style really feels Wild West but in a modern way. The clever use of the upside down R to create the Y is reminiscent of forgery and riding equipment. It's such a beautifully simple idea that fits the client perfectly and is immaculately crafted, down to the tiniest detail.

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This is a lovely identity overall, but it's that achingly perfect mark that stands out. It’s such a fun concept, executed with exquisite precision – without losing any of its energy or life. No mean feat. I could just sit and stare at that G for an unhealthy amount of time.

Nice visual identity by Gretel in partnership with Bedstuy Gateway BID for their annual Winter Wonderland holiday market. The 'W.W.' mark translates into different seasonally inspired shapes and forms. See more about the project here.

Teaser of a new project by Design by Toko, an identity for Australia-based floral purveyor and designer Suzanne Robbins and new venture called Bold Botanicals. The symbol uses a letter 'B' rotated to form a flower shape.

One of those chef's-kiss logo ideas that requires no explanation. And a sharp, simple identity system built around it. Classic.