Sometimes it's all about going big with the idea. I love this giant hoarding by Mother for Ikea's new store on Oxford Street.
Packaging design for Jam Packed Honey by Glasgow-based Studio Unbound.
The labels play on the clever observation of the jar form factor and transparency, creating a bee stripe system with just a few elements making for a beautiful, restrained design.
Sir Jony Ive and his team at LoveFrom have designed this year's red nose for Comic Relief. Having grown up celebrating this day as a kid in the UK (and adult), buying the new red nose each year was very important. There was no being cheap and wearing one from last year, or painting a ping pong ball red and doing a Blue Peter job on it. This was for an important charity.
The design uses recyclable materials and is built with ease of transport in mind – folding out from a flat crescent shape into a paper sphere when used.
As with everything that LoveFrom create — The attention to detail and functionality of the nose is beautiful. From how it opens, folds and stays on your nose, all the way down to the lovely little package the nose comes in.
Norway’s National Recycling Symbols are a unified system to label products, bins and recycling facilities. The scheme helps decrease confusion around recycling, in turn lowering the hurdle for people to correctly dispose of waste.
Norwegian studios Goods and Heydays worked together to design the system, basing the pictograms on the Danish system designed by Futu that was rolled out.
See the full project here.
Gucci and Balenciaga joined forces to share their fashion ideas through 'The Hacker Project'. To promote this campaign graffiti was used to adorn the facias of 74 Balenciaga stores as well as bespoke shopping bags and limited edition products. Confusing and delighting shoppers while keeping security guards on their toes was a perfect, unexpected way of drawing attention to these iconic luxury brands.
Frahm is a small, family run business dedicated to making beautiful, technical and detailed jackets. Directly opposed to fast fashion, they operate a pre-order only model, avoiding waste and lowering the environmental impact of their products and processes. Supple Studio was invited to design packaging for these robust, weather-ready jackets. The studio's solution was to fully embrace Frahm's 'Tough Beautiful' mantra, designing a gorgeous range of outer boxes, each featuring a naturally resilient British insect, photographed at macro scale. Supple also designed a full icon set, as well as detailed inner packaging elements and a bespoke outer tape, playfully referencing Frahm's commitment to support mental health charity Mind.
‘Our Type of Food’ is an own label range of food and drink by department store, Jarrold. With 250 years of history, the Jarrold family business was once an established printing and publishing firm. The Click have created a name, identity and packaging solution that references this rich printing heritage. Artworks have been created using their very own collection of letterpress type and Jarrold’s historic printing presses. A gift of a solution and one that tells a truly unique back story.
Beautifully alternative and charming work from The New Company for Airshop by Nike manages to feel both retro and progressive in its art direction. Airshop is a new initiative by Nike to feature and celebrate all of its air products into one place. The New Company were responsible for creating a flexible graphic language and art direction that ties together a wide variety of products into a cohesive environment.
