A bold network of lines and shapes contrast with beautiful biological illustrations and striking colours, capturing the unique spirit and vibrancy of the SEB’s extraordinary connections and its expanding network.

The dynamic and ever-changing ‘E’ element within the logo emphasises the experimental nature at the heart of the organisation. The result: a distinctive logo and brand identity that feels alive with science.

Mucho and AIGA San Francisco organised an exhibition and silent auction entitled InsideOut SF, exploring the variety of interpretations and opinions on this popular destination.

Inspired by the San Andreas Fault, this two-leaved poster experiments with the fragility of a city built on a fault line: the top sheet being torn in half through the middle of the typography, to reveal the fault line running through San Fran.