A bold network of lines and shapes contrast with beautiful biological illustrations and striking colours, capturing the unique spirit and vibrancy of the SEB’s extraordinary connections and its expanding network.

The dynamic and ever-changing ‘E’ element within the logo emphasises the experimental nature at the heart of the organisation. The result: a distinctive logo and brand identity that feels alive with science.

A terrifically simple typographic mark for one of Sydney’s oldest and proudest theatres. The logo combines the three initials – TNT – into a form that’s not just satisfying in itself, but also creates a platform for everything else. You can’t ask for more, really.

Using the burning effect of laser die-cutting to generate an identity, is a great example of how designers can create maximum impact with limited processes. The perfect way to emulate the work of a glass artist in paper.

Sharing Economy UK (SEUK) are the trade body for major peer-to-peer companies including AirBnB and ZipCar. SEUK was founded in 2014 to promote the domestic sector and best practice. Briefed to create a vibrant identity that felt established and confident, Supple created a simple unobtrusive logo that gets across sharing in a quick and memorable way. The sharing of letterforms is economical and campaign-able across the brand touchpoints.

Designed by Hector Finch Lighting – the Lucia range is hand thrown in Italy and launched at Top Drawer London in 2016.

Briefed to create a brand identity which had a classic Italian look and a crafted mid century feel; with the flexibility for the range to grow in future to include further lighting products. Supple devised a bespoke typeface based on the lampshade shape and curves of the lighting – giving the brand total fluidity to add new ranges quickly and effectively.

How do you take the passion off the pitch and into the home?

Art of Sport thought Sports graphics could be elevated above the steroid rich gaudy mess most teams use (looking at you NFL), and worked with artists like Mucho, Hey Studio, Jeremy Matthews, Argijale, and SOLV, to design minimalist prints based on the team, city or country’s heritage and colors. Starting with the Premiership and La Liga, AOS went on to cover the world cups (men and women’s), Basketball, American Football, and baseball.

Witty ideas, clever solutions, playing with negative space is hard to do. Even harder is convincing clients to go in this direction. 50% of being a designer is being able to solve problems creatively for clients. The other 50% is being able to sell that solution. Turner Duckworth not only managed to create such a clever, distinctive identity for Coca Cola but they managed to sell in through a huge corporation. To me that’s what makes this project extra special.

VSMC (Visser & Smith Marine Contracting) is the European market leader in offshore power cable installation, creating grid-to-grid connections for offshore wind farms and other facilities. Bold, strong, sophisticated typography with a distinctive ‘M’ dipping beneath the baseline cleverly hints at what the company does.