A charming new brand identity from Wolff Olins for Zocdoc — a tech-first healthcare company focused on patients. The brand has been given a more human, empathetic feel through the introduction of ‘Zee’ – a playful character developed from the ‘Z’ initial in the name. His ever-changing face subtly responds to situations in a human way and is reminiscent of the old smiley face pain charts used by doctors to help patients to convey how they feel.

The Hour Magazine project by Bibliotheque is one of those rare projects where all the stars seem to align. It’s clear that every formal design decision was directly derived from the subtle hourglass concept that is implied in the negative space of the H glyph from Ludovic Balland’s Stanley typeface. From typeface selection to the brilliantly subtle mark this work is conceptually bulletproof for the content, aesthetically perfect for it’s audience and just so damn thoughtful!

What I love most about this delightful identity is that Interbrand embraced one of the oldest visual clichés ever – a double-O turned into eyes – and made it fresh. Bold, relevant, revelling in both the visual and the verbal: this is how branding should be.

Nongfu Spring is the leading bottled water manufacturer in China. Produced for high-end restaurants, bars and hotels, these bottle designs feature eight different plant and animal species from Moya Spring, at the foot of Changbai Mountain – the volcanic region bordering China and North Korea that produces the water. The illustrations by Natasha Searston pay homage to the source by depicting indigenous species. The result is a delicate and beautiful set of bottles you’d want to keep forever.

Briefed to create a piece of signage that was also an art piece in itself to direct the public to a new gallery space in UAL’s HQ building in Holborn London.

Alphabetical devised a neon sign that seems to drip from a UAL branded paint tin – pointing passers-by to the entrance and giving them a taste of what’s in store for them.

A shameless little self publicity movie about NB but it encapsulates how we work. Collaboration is the key – surround yourself with the best wordsmiths, image makers, interior designers, strategists whatever it takes to make the brief in hand shine. In this example we used Michael Wolff voice, James Grahams illustration and Johnny Kelly’s animation all mixed in with NB’s thinking…

‘Nitsa 94/96: el giro electrónico’, is a documentary reflecting the beginnings of the iconic night club Nitsa. The visual idea is based on the turning dance floor that the club used to have. In order to create 150 unique posters, Mucho invented a turning wooden surface that would allow them to turn the paper in a silkscreen machine, printing at a different angle each time. Each poster has a flourescent colour dot that refers to acid drugs as well as vinyl proportions.

A celebration of the stories – fact and folklore – behind English words, symbols and punctuation. How words have been constructed, how syllables come together to create new meanings, and how the meanings themselves morph as the world moves on. The poster is simply the printed sheets from the book – overprinted with the title itself. Published by Sutherl&Bard – the book is available on the website.