A stunningly simple new identity for web developers, Designers’ Friend by Paul Belford. Built around the line ‘we write code’, the identity is a lovely observation that the ‘D’ and ‘F’ keys are conveniently located next to each other on a coders main tool — the keyboard.
Made In Italy—Bodoni In Print is an exhibition, designed by SEA, that takes you through a journey of typography. The exhibition is a chance to experience first-hand early unseen archive material and Bodoni’s contemporary influence across graphic design with works by Massimo Vignelli, Paul Rand, Karl Gerstner, Peter Saville, Fabien Baron, Heinz Waibl and Bruno Monguzzi.
Don’t miss the first Why? event in San Francisco during AIGA SF Design Week. We’re extremely excited to present Steve Chaitow and Greg Mottola from architecture firm Bohlin Cywinski Jackson, Michelle Dougherty from Title sequence and digital agency Imaginary Forces and Steve Reinmuth from Branding Agency Wolff Olins. One evening, 4 speakers, plus beer, wine and appetizers included in the ticket price. Get tickets and more information here.
A lesson in how craft can turn what could have easily been a clichéd application of a well known landmark into a wonderful piece of design. The hero of the new identity by Graphéine for the Paris Convention and Visitors Bureau is a striking, minimalist typogram that in application, is used as ‘window on Paris’ to hold lovely Parisian illustrations by Séverin Millet. Magnifique!
To advertise an offbeat collection of flip flops from Ipanema in collaboration with Starck, GBH created a campaign that uses the language of fashion photography to create surreal mashups of beach objects and legs. The result is a set of memorable and eccentric images that say beach-wear without the usual cliches. Particularly love the sun hat – perfect.
Argos is a British retail institution. So updating their brand is a big deal. As well as developing the new Argos voice, alongside The Partners, Reed Words have written packaging copy for four own-label ranges. Simple Value is just that: the simplest products, at great value. Our copy style celebrates the simplicity, and adds a twist. And once we’d written about 50 pack lines, the Argos team have been able to follow our guidelines and complete the full range of around 140.
Croft is a men’s knitwear brand that specialises in high quality cashmere and soft wool garments, hand knitted on Scotland’s Shetland Islands by crofters. Commission’s crofting shears logo for the brand is lovely, but what really makes this identity work for me is the photography. Beautifully shot by Luke Evans to evoke the highlands themselves – they put the product central to the idea and really push a simple solution to get maximum impact.
Natsuki is a new Japanese restaurant based in Madrid designed by Philippe Starck. Erretres have designed the identity bringing together the traditional elements of Japanese life in a very modern way. It is inspired by the phases of the moon (Suki meaning ‘moon’), and traditional Kamons (Japanese family emblems). These new Kamons were then infused with neon light colors and the Kawaii culture of Japan. The result is beautiful, fun, fresh and sophisticated. A really lovely project.
