Croft is a men’s knitwear brand that specialises in high quality cashmere and soft wool garments, hand knitted on Scotland’s Shetland Islands by crofters. Commission’s crofting shears logo for the brand is lovely, but what really makes this identity work for me is the photography. Beautifully shot by Luke Evans to evoke the highlands themselves – they put the product central to the idea and really push a simple solution to get maximum impact.
This rebrand of the English National Ballet ditches the previous ornamental flourishes and replaces them with a brutally modernist logo that doubles as a quote mark and a ballerina’s feet ‘en pointe’. A timeless idea that feels really appropriate; tying in with the ENB’s positioning as the voice of ballet. The crown in the identity are the advertising shots in collaboration with Vivienne Westwood – quintessentially British but with a sense of danger and sexiness.
Kimpton Creative were briefed to create a poster to show how far a little money can go for this orangutan charity. I love the simple link between the colour of a penny and the colour of the ape itself. So obvious once you see it. And the fact they’ve sorted through 2000 coins to get the right colours rather than relying on photoshop which would be the lazy option. To top it off the original artwork was auctioned off so it has a second life. Perfect.
An identity for a new strategic agency specialising in the healthcare industry. Christopher Doyle & Co devised an appropriate name and simple typographic visual language which is playful and strikingly simple.
The Balvenie Malt Master, David Stewart, is one of the most respected and longest serving in the whisky industry. To celebrate his remarkable 50 years with the distillery, The Balvenie released an extremely rare 50 year old. Here Design’s idea was to represent the passing 50 years using 50 layers of wood. Crafted from 49 slices of native Scottish timbers, the 50th ring is brass engraved with the story of 50 years of The Malt Master’s career.
Designed by Hector Finch Lighting – the Lucia range is hand thrown in Italy and launched at Top Drawer London in 2016.
Briefed to create a brand identity which had a classic Italian look and a crafted mid century feel; with the flexibility for the range to grow in future to include further lighting products. Supple devised a bespoke typeface based on the lampshade shape and curves of the lighting – giving the brand total fluidity to add new ranges quickly and effectively.
Sharing Economy UK (SEUK) are the trade body for major peer-to-peer companies including AirBnB and ZipCar. SEUK was founded in 2014 to promote the domestic sector and best practice. Briefed to create a vibrant identity that felt established and confident, Supple created a simple unobtrusive logo that gets across sharing in a quick and memorable way. The sharing of letterforms is economical and campaign-able across the brand touchpoints.
Nongfu Spring is the leading bottled water manufacturer in China. Produced for high-end restaurants, bars and hotels, these bottle designs feature eight different plant and animal species from Moya Spring, at the foot of Changbai Mountain – the volcanic region bordering China and North Korea that produces the water. The illustrations by Natasha Searston pay homage to the source by depicting indigenous species. The result is a delicate and beautiful set of bottles you’d want to keep forever.
