Fuel For Fans was launched in 2016 as the official e-commerce store for all major teams in Formula 1. GBH were tasked with giving it an iconic, credible logo, worthy of that status. After all F1 fans are a discerning bunch, with design right at the centre of the sport. The solution is deceivingly simple. Once GBH saw the potential for a chequered flag within the three F’s of the name, they spent weeks crafting it. The result is one of those lovely logos that appears effortless.

The Fashion Business School is the theory based school of London College of Fashion – focussed on business trends and data analysis. Alphabetical have created a visual identity to distinguish them from the LCF’s renowned fashion design programmes. Taking inspiration from ‘spot and cross’ pattern cutting paper to create an icon to represent each of the 21 courses the School offers. A really simple starting point used to create a complex identity system and exhibition.

Duck & Dry is a new blow dry bar in the heart of Chelsea, London. Designed by Wiedemann Lampe, the brand identity for the new venture revolves around a clever duck-shaped ampersand. Beautifully crafted, it gives the logo a lovely charm and a high end feel. All topped off with a soft duck egg blue colour palette and lots of strong copy.

This new brand identity for London’s iconic Camden Market is a lovely example of type as a key brand idea. Based on the infamous Camden Market bridge sign – the typeface serves as a flexible way for the market to get across its diversity and history. The resulting black and white identity fits Camden’s non-conformist history perfectly.

Bold & Bold have created a lovely glitchy identity for Channel 4’s short form film series Random Acts in collaboration with 4 Creative. In particular it’s a really clever use of the new Channel 4 brand typeface Horseferry – flipping between the various cuts of the type to create a random glitchy feel to all text. Also the RA condensed monogram for social media is such a simple reduction.

hat-trick design have been creating beautiful Lest We Forget remembrance stamps for the Royal Mail since 2006. They’ve taken the humble poppy and elevated it to art form over and over with these wonderful designs and clever collaborations – working with everyone from photographer John Ross to artist Howard Hodgkin. And this years remembrance stamp in collaboration with photographer Giles Revel is just stunning. One icon but so many ideas – amazing. Can’t wait for next years.

Here Design’s new identity for the Electric Coffee Company came from the founder’s desire to light up the world of coffee. The team took inspiration from old electrical circuit designs – with their electrons, conductors and resistors – the result is a singular idea that drips down from the logotype into every application effortlessly. Joined up thinking.

To advertise an offbeat collection of flip flops from Ipanema in collaboration with Starck, GBH created a campaign that uses the language of fashion photography to create surreal mashups of beach objects and legs. The result is a set of memorable and eccentric images that say beach-wear without the usual cliches. Particularly love the sun hat – perfect.