Designed to promote the Channel 4 series Hunted – “a dramatic exploration of 21st Century tracking in Britain”. This ad campaign captures the feeling of paranoia evident in the series, whilst making the most of the placement of each ad in its environment. Typography is given a naive and rushed photocopied vibe which further adds to the feeling of tension and supports the unnerving messages. Maximum standout for minimum budget.

This typographic illustration for Wired magazine really brings the quote to life perfectly. This would communicate even if you couldn’t read. A perfect example of words and image working seamlessly together.

Briefed to create a piece of signage that was also an art piece in itself to direct the public to a new gallery space in UAL’s HQ building in Holborn London.

Alphabetical devised a neon sign that seems to drip from a UAL branded paint tin – pointing passers-by to the entrance and giving them a taste of what’s in store for them.

Springs’ Smokery nestles in the South Downs in Sussex. For three generations, they have used nothing but traditional dry-salting and logs of Sussex oak to produce their prime smoked salmon.

Using the charcoal from their brick kilns, Distil Studio have drawn a series of expressive marks and textures born from the very heart of their process. Such a creative yet simple solution, right down to the nod to the wood chunks in the apostrophe.

A logotype for a food range with kid goat as it’s main ingredient. The solution for the identity is just type as image – pure pure graphic design at it’s simplest and most effective. So reductive yet so charming and characterful.