Following up from their superb Agatha Christie stamps for the Royal Mail, Studio Sutherland has done it again. Problem solving and clever hidden ideas lend themselves perfectly to a new visual identity for media agency and production company Agatha Christie Limited (ACL). The identity aims to reflect how “intelligently crafted” Christie’s novels and characters are, says Studio Sutherland founder Jim Sutherland.

Staple, designed by Christopher Doyle and Co. is a small, Sydney based sourdough bakery focussed on producing a limited number of wholegrain, naturally leavened breads using 3 simple ingredients — flour, salt and water. Hence Staple is a great name! The symbol and logotype both suggest the handmade craft in a perfectly imperfect way. The symbol can be hand drawn with a finger aligning with the final step of the baker as they initial their creation before it goes into the oven.

The AGDA Awards finalists have just been announced in Australia and there is a load of excellent work on show, like this wonderful identity for Hiker, a hiking podcast, by Ed. Such a lovely, simple idea based in a truth. I also love the vertical lockup. Minimum moves, maximum impact.

MultiAdaptor have created a comprehensive new brand identity for Google Campus based on elevating the purpose of Campus — ‘a space for startups to thrive’. That thought is translated into a physical frame within the branding that can flex to any format, allowing for an infinite array of creative expressions.

You know those marks that just make you tingle with adoring jealously… well this is one of them. Lovely, simple and clever identity from Skinn for technical event support company John and Jane, no description required. Bravo.

Celebrated chef Claude Bosi joined Sir Terence Conran to reinvent the famed Bibendum restaurant in London. The Counter Press have created a new identity inspired by the architecture and fabric of the building. The logotype is an interpretation of the beautiful tiled lettering that sits at the top of either side of the building with the Michelin Man character playing a charming supporting role within the brand.

The simple playfulness of this Bog Eyed Books identity is absolutely spot on. Bog Eyed is the brainchild of renowned children’s book author and cartoonist Gary Northfield and his Wing Commander Nicky Evans. Gary and Nicky decided to create a platform to service the current boom in British comics for children. Baxter & Bailey say ‘With a gift of a name, the logo almost designed itself’. The best ideas usually do …

Mark Studio have designed a beautifully simple identity for a new charity which looks to help human trafficking victims overcome obstacles by providing job opportunities.