A beautifully simple, charming identity to meet one of those briefs that might easily feel overwhelming. Balancing respect for the heritage with a playful lightness of touch is an incredibly delicate business. Manual have pulled it off magnificently. That curious e is a masterstroke.

An elegant and intelligent wayfinding system by Norwegian multi-disciplinary firm Snøhetta for the Groupe Le Monde Headquarters in Paris. The concept pays tribute to the tradition and art of newspaper typography and printing. Credits: Snøhetta with Le Monde Art Directors Loran Stosskopf and Serge Ricco.

A self promotion for Alt Group from a few years back that is both minimal and magnificent. If the pun escapes you, ask a NZ friend to say ‘three bears’ …

A simple idea executed well by Bleed. The Food Society logo embodies the idea of community; the collective ‘O’ represents the shared point where different kitchens come together under one roof in Norway's only “dine-in-first” restaurant concept.

Branding by designer Oliver Hilliker for Achilles Hell and its Run Club. Simply by using the slanted cut of the font, the Run Club get a high energy look whereby the 'R' legs are a perfect visual manifestation of running.

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Craig Ward has created an art series called Brikfont where the artist recreates iconic typography and typefaces using only Lego pieces.

A clever symbol, a crown motif extracted from Nervi’s ceiling design, sits at the centre of the identity, intrinsically linking the architecture of the theatre, its name, and its location on King St. Perfect location and perfect copywriting as well.

This is such a simple, elegant idea, crafted to perfection. The juxtaposition in the name is beautifully dramatised by the colour blocks – forming, of course, an L shape. The way it shrinks and grows – from little to more and little again – is so pleasing to watch. Chic, smart, unfussy but distinctive. Gorgeous.