Simple, effective, clever idea from M_Four Creative. How do you encourage people to go to the Pharmacy before heading to A&E? Take out A&E…Simple!

Carter Wong Design have translated the thinking behind their unique headline font ‘Castan’, for ethical clothing company Howies, into some lovely e-commerce packaging. A slice from an old Acer tree was inked up, printed and given quirky individual treatments detailing the many varied activities Howies customers engage in.

This rebrand of the English National Ballet ditches the previous ornamental flourishes and replaces them with a brutally modernist logo that doubles as a quote mark and a ballerina’s feet ‘en pointe’. A timeless idea that feels really appropriate; tying in with the ENB’s positioning as the voice of ballet. The crown in the identity are the advertising shots in collaboration with Vivienne Westwood – quintessentially British but with a sense of danger and sexiness.

A clever approach to a sensitive subject. The identity for the Australian Cancer Research Foundation by RE: visually embodies the charities unmitigated purpose — to help make cancer disappear.

A custom typeface with characters of varying weights represents how some cancers are close to disappearing, while others remain all too visible. Supporting the type is a series of strong statements that call out the end of cancer and subsequently the organisation itself.

Misereor takes care of the poorest of the poor – the children who have suffered most in the many areas of conflict around the world. This campaign intelligently and shockingly draws attention to the topic of war orphans. The faces of adults on murals or billboards, from locations in Somalia, Iraq and Chechnya, are disfigured by bullet holes. A powerful and easily understood metaphor that says it all.

Such a simple, clever, beautifully crafted project by Stockholm agency The Studio. Verso is latin for reverse, as in the backview of a dress or the backside of a painting. Verso Skincare is proven to help reverse the signs of aging.

Hubert & Fischer perfectly honors the artist Seline Baumgartner “Nothing Else” project with this book. The typography has the right amount of intentional “incorrectness” which references the motion and flow of the artists work. While this design is quite minimal the typographic gesture creates a striking impression throughout the book.

I still remember these posters hanging on the walls of travel agencies, long before the internet existed and flying was still a matter of quality. Georg Gerster was the aerial photographer of the Swissair advertising posters for over two decades (1971-79). A simple, clever and effective idea that promotes the beauty of our planet in images of a timeless zeitgeist: a picture is worth a thousand words. Legendary. Series designed by Karl Gerstner in 1979.