Here Design’s new identity for the Electric Coffee Company came from the founder’s desire to light up the world of coffee. The team took inspiration from old electrical circuit designs – with their electrons, conductors and resistors – the result is a singular idea that drips down from the logotype into every application effortlessly. Joined up thinking.

Argos is a British retail institution. So updating their brand is a big deal. As well as developing the new Argos voice, alongside The Partners, Reed Words have written packaging copy for four own-label ranges. Simple Value is just that: the simplest products, at great value. Our copy style celebrates the simplicity, and adds a twist. And once we’d written about 50 pack lines, the Argos team have been able to follow our guidelines and complete the full range of around 140.

This is a beautiful rebrand for the Co-Op by North. I’m a huge fan of brands looking back to their past to move forward. It was such a great identity and memorable image when we were growing up. A lot of the memories and equity that many people associated with the Co-Op will have been reinstilled without the company having to do any marketing at all. Brilliant move by the Co-Op and great work by North. Now, if we can just get United to go back the Tulip logo…

Made Thought captures the essence of Tom Dixon’s aesthetic perfectly with their product packaging. A bold graphic use of color with a subtle typographically “British” accent. Overall, this is very iconic work and it’s even more stunning in person.

Mulberry Mongoose in a jewelry label based in the Zambian bush. Worn by Hillary Clinton, Leonardo DiCaprio and Sting, Fact Studio were tasked with making it appeal more to the Western Market. They created a beautiful fabric used throughout the identity and were Inspired by anecdotes from the women behind the brand, who literally laugh in the face of adversity. “Stories of a life less ordinary”.

Such a simple, clever, beautifully crafted project by Stockholm agency The Studio. Verso is latin for reverse, as in the backview of a dress or the backside of a painting. Verso Skincare is proven to help reverse the signs of aging.

In late 2015, Polyera announced the Wove™ Band, as the world’s first flexible display product. The Wove band features a flexible always-on touch display which can either lay flat or wrap around a wrist. Manual have created the brand identity, compositions, packaging and photography style. At the core of the brand identity is the logo—The shifting weight of individual characters conceptually echoes the nature of the display which is completely customizable and ever-changing.

This project is an example of how good design solutions can be humorous and beautifully crafted at the same time. Losiento have become experts at this. Treating bread like living beings (by building holes in a cardboard boxes) makes sense not only for practical reasons but it adds wit to the project. Thus capitalizing on one of the most important aspects of fresh bread: The lovely smell.