Really digging this packaging for Firefly – a botanical cocktail drink in collaboration with mixologist Mr Lyan. B&B studio have taken original botanical book illustrations and added colour and texture to make them more contemporary. But the brave bit is that the illustration takes over the front of the bottle, pushing the brand name to the back. Turning traditional beverage packaging on its head whilst providing a level of intrigue and innovation. Love it.
GREK are a new range of high quality herbal teas from Greece. Interabang have created a brand that steers clear of Greek clichés and have instead taken inspiration from the Xysta tiles of Pyrgi, where the founder took childhood trips. The result is powerful, unique and memorable. Beautiful details include the short stories describing each flavour, with charming illustrations & words by Claire Curtis and Scott Perry.
London’s airport duty free shops tend to be filled with horrible products covered in bad London clichés. This range of teas from The London Tea Co take this clichéd language (beef eaters, city bankers, policemen etc) and create a charming set of collectible tins. Based on the simple idea of the classic consequences game – combining heads, bodies and legs to make fun combos and lend a memorable twist.
The Fashion Business School is the theory based school of London College of Fashion – focussed on business trends and data analysis. Alphabetical have created a visual identity to distinguish them from the LCF’s renowned fashion design programmes. Taking inspiration from ‘spot and cross’ pattern cutting paper to create an icon to represent each of the 21 courses the School offers. A really simple starting point used to create a complex identity system and exhibition.
Who Gives A Crap is an eco-friendly toilet paper company that donates 50% of it’s profits to help build toilets for those in need. It was launched in 2012 and has already donated over $428,500 to help fund sanitation projects in developing countries.
For Christmas this year they commissioned a range from the Jacky Winter Group, with 12 Australian artists contributing designs. The results are a burst of colour and fun in an otherwise crappy category (zing!). Great name, great cause, great design.
A beautiful new brand for Yo Sushi by Paul Belford Ltd. The graphic ideas and colors throughout are stunning and clever in concept. The brand guidelines are particularly clever, presented as a Bento box with fish and chips (for materials and color palettes).
A refreshing approach to a new brand and range of drinks from David Folkman and Craig Jones (Ex Innocent Drinks). &Smith’s identity showcases the work of young YCN illustrators Enrica Casentini, Ana Jaks and Quentin Mongue. Clever copy by ‘We all need words’ describes the ‘better-for-you-cordial’, Elderbrook doesn’t pretend to be full of your five-a-day, turn you into a yogi in one sip, or give you Popeye’s muscles. But it does taste good!
Studio Sutherland has produced a beautiful set of interlocking boxes for Boss Box to demonstrate the range of packaging they have available. An extremely clever use of the children’s rhyme ‘There was an old lady’ playfully leads you through the collection. A clever idea, beautifully crafted. It doesn’t get much better than that!
