Edible Cutlery
Bakeys
Cody Maemori:

Narayana Peesapaty dreams of a world where children are told to eat not only their vegetables, but their utensils as well. A simple idea with the potential for large social impact.

The Co-Op
North
Rob Duncan:

This is a beautiful rebrand for the Co-Op by North. I’m a huge fan of brands looking back to their past to move forward. It was such a great identity and memorable image when we were growing up. A lot of the memories and equity that many people associated with the Co-Op will have been reinstilled without the company having to do any marketing at all. Brilliant move by the Co-Op and great work by North. Now, if we can just get United to go back the Tulip logo…

Sumatran Orangutan Society Poster
Kimpton Creative
Jamie Ellul:

Kimpton Creative were briefed to create a poster to show how far a little money can go for this orangutan charity. I love the simple link between the colour of a penny and the colour of the ape itself. So obvious once you see it. And the fact they’ve sorted through 2000 coins to get the right colours rather than relying on photoshop which would be the lazy option. To top it off the original artwork was auctioned off so it has a second life. Perfect.

Farewell
Stockholm Design Lab
Rob Duncan:

In Europe alone, 35 billion kilometers are driven by delivery trucks that are completely empty. Why? Legacy software systems have created a situation where crucial data isn’t shared, and hence important decisions are based on poor information. Farewell, designed by Stockholm Design Lab, is a great example of design making a difference. A revolutionary logistics application, in one common language, with all important information being shared in real time. View case study here.

Dutch Police
Studio Dumbar
Mitch Paone:

It’s rare to see a state run organization (especially the police) get an iconic brand and Studio Dumbar managed to pull that off for the Dutch Police. The angled blue and red patterns give the perfect sense of emergency and authority while remaining beautifully modern. In this case they managed to make cops actually cool!

James Corden
Carpool Karaoke
Rob Duncan:

Such a good idea for The Late Late Show in the US. We all love singing to music on the way to work, so why not pick up the artist for a live Karaoke session and access to the carpool lane. It’s a great feature on the show and has gone viral on social media as well. Check out all of the other artists too. Enjoy.

War Leaves Many Scars
Kolle Rebbe
Astrid Stavro:

Misereor takes care of the poorest of the poor – the children who have suffered most in the many areas of conflict around the world. This campaign intelligently and shockingly draws attention to the topic of war orphans. The faces of adults on murals or billboards, from locations in Somalia, Iraq and Chechnya, are disfigured by bullet holes. A powerful and easily understood metaphor that says it all.

The Battery
Ken Folk
JP Stallard:

Based on the idea of a English village pub, founders Michael & Xochi Birch worked with Ken Fulk to create their ideal place for people to meet, relax, and become a ‘local’.

Welcoming from the moment you walk in, The Battery is a 58,000-square-foot club across five floors, and contains a restaurant, four bars, a wine cellar, a coffee bar, a library, a gym and spa, an outdoor garden and 14 hotel rooms, including a penthouse suite with views of the Transamerica Pyramid and the Bay Bridge.