A cat lover Peter Gutter lived near a hazardous local road. After 11 cats were struck and killed, Peter put his mind to preventing this personal tragedy.
Peter’s idea was to slow the traffic down. Some would lobby the local council for speed humps and signs; Peter drew from his Dutch heritage and love of colour to a create an unforgettable spectacle. A forty-year quest for peace-of-mind inspired an unconventional landmark.
Sociedad Anónima has created an identity for The Museo Morelense de Arte Contemporáneo (MMAC) Juan Soriano, a new art museum in Cuernavaca. The solution perfectly reflects the architectural features of the museum, creating a subtle and distinctive identity through a single custom typeface.
A self-interested post, but we’re very proud of this work with Studio More on the rebrand of sustainable skincare startup UpCircle. The previous name, Optiat (One Person’s Trash Is Another’s Treasure), was a bit opaque (and sounded like eye care). UpCircle points directly to the brand’s mission to ‘upcycle’ discarded ingredients like coffee grounds into skincare products. Allied to a beautiful identity by Studio More, the name completes a rebrand that speaks of both luxury and sustainability.
A housing estate in Thamesmead, South London. The estate is divided by a concrete dual carriageway. The derelict spaces beneath the flyover have become hot spots for anti-social behaviour. These spaces will be transformed into exciting areas for arts & recreation.Inspired by the green spaces that surround the estate and re-created local animals as giant sculptures, cast in concrete. Illustrations were by Rebecca Sutherland. A beautiful Concrete Jungle.
Issho translates as ‘together’ in Japanese, so the idea of ’togetherness’ was a theme throughout, with the Japanese art of kintsugi (repairing broken pottery with gold) being at the core. 3 bespoke patterns were created with Eley Kishimoto. The restaurant is based in Leeds, so the British pattern features the white rose of Yorkshire, the Japanese pattern was created with an ichimatsu stream reference. Light boxes were used for directional signs to reference traditional Japanese paper lamps.
Habito is a disruptive new mortgage service that combines artificial intelligence with truly impartial advice. Expressing Habito’s purpose, MultiAdaptor created a brand language born from the ‘little lift’ that Habito provides, by making the usually heavy, painful and arduous process of getting a mortgage, altogether simpler and easier.
Really dig (pun intended) this new identity for Millbank Farm by Jack Renwick Studio. A family-run farm on the same site since 1889, producing top-quality turnips, leeks and chickens. A great logo based on the furrows leads to a bold graphic lino-cut style illustration approach that feels just right. Great strapline too.
The D&AD Awards Showcase is a platform to celebrate the years winners of the D&AD student briefs. Common Curiosity created a display system based around D&AD’s iconic pencil. Pegboard panels are populated with colour coded pencils denoting the level of award each student has won, along with a number of playful ways to utilise the humble pencil, including a big pencil of pencils!
