Issho translates as ‘together’ in Japanese, so the idea of ’togetherness’ was a theme throughout, with the Japanese art of kintsugi (repairing broken pottery with gold) being at the core. 3 bespoke patterns were created with Eley Kishimoto. The restaurant is based in Leeds, so the British pattern features the white rose of Yorkshire, the Japanese pattern was created with an ichimatsu stream reference. Light boxes were used for directional signs to reference traditional Japanese paper lamps.
Garbett have designed this little beauty. Needs no explanation whatsoever. (Pay attention Mr Trump!)
Most hotels want you to spend time in them. But when you’re in the heart of the city, why stay cooped up in your room? Branded by Ragged Edge – Assembly is a new hotel brand that encourages its guests to get up and go. It’s all held together with an eclectic bespoke typeface, but the real difference is the copy – telling people not to stay in your hotel, but to get out and explore instead is fresh and ballsy. Love it.
An ancient City Guild, The Fishmongers’ Company has upheld standards in fish trading for more than 700 years. The Company recently created certification to celebrate professional excellence and approached Freytag Anderson to create the visual identity for the new Master Fishmonger Standard. They’ve created a lovely simple ribbon / fishtail marque for starters, but the main dish is the beautiful imagery created by printing with fish – inspired by the gyotaku technique used by Japanese fishermen.
A lovely typographic identity for a no nonsense burger restaurant. A brutally simple name that deserves a brutally simple idea – by sandwiching type between two dashes Freytag Anderson’s identity immediately communicates all you need to know. The special sauce on this one is the cheeky copy and lovely playful typography. Spot on.
Another beauty from Paul Belford Ltd. Branding for New Chapter, a startup offering word therapy — a form of counselling whereby participants express themselves through the written word. A book forms an arrow pointing forward. Say what you see! Love it.
Whenever there is a chance for a Rebus, then that has got to be the idea. It works across cultures and languages and actually comes from the original idea of the company. “As we’ve seen so many times before the solution often lies in the companies origins. According to founder Gordon Young, the drum was the first instrument of mass communication, and so with that pun the brand was named and launched.” says NB.
Magpie have created the identity for a coffee brand called Bandido. Born in Laurel Canyon, it channels the Californian counterculture spirit by bucking the system of larger coffee chains and corporates. Such a brilliant idea, I might have to steal it ;)