One of the most important aspects about a good idea is consistency, especially when it comes to art direction. The Frieze Art Fair campaigns by GTF have shown that a simple idea can be told in many ways. A contemporary view on the life of Queens Park (where the Fair takes place) is a very simple idea, yet every year they have managed to surprise us. This is a compilation of some of my favorite Images.

What I love most about this delightful identity is that Interbrand embraced one of the oldest visual clichés ever – a double-O turned into eyes – and made it fresh. Bold, relevant, revelling in both the visual and the verbal: this is how branding should be.

The Balvenie Malt Master, David Stewart, is one of the most respected and longest serving in the whisky industry. To celebrate his remarkable 50 years with the distillery, The Balvenie released an extremely rare 50 year old. Here Design’s idea was to represent the passing 50 years using 50 layers of wood. Crafted from 49 slices of native Scottish timbers, the 50th ring is brass engraved with the story of 50 years of The Malt Master’s career.

Sharing Economy UK (SEUK) are the trade body for major peer-to-peer companies including AirBnB and ZipCar. SEUK was founded in 2014 to promote the domestic sector and best practice. Briefed to create a vibrant identity that felt established and confident, Supple created a simple unobtrusive logo that gets across sharing in a quick and memorable way. The sharing of letterforms is economical and campaign-able across the brand touchpoints.