Springs’ Smokery nestles in the South Downs in Sussex. For three generations, they have used nothing but traditional dry-salting and logs of Sussex oak to produce their prime smoked salmon.

Using the charcoal from their brick kilns, Distil Studio have drawn a series of expressive marks and textures born from the very heart of their process. Such a creative yet simple solution, right down to the nod to the wood chunks in the apostrophe.

Briefed to create a piece of signage that was also an art piece in itself to direct the public to a new gallery space in UAL’s HQ building in Holborn London.

Alphabetical devised a neon sign that seems to drip from a UAL branded paint tin – pointing passers-by to the entrance and giving them a taste of what’s in store for them.

A shameless little self publicity movie about NB but it encapsulates how we work. Collaboration is the key – surround yourself with the best wordsmiths, image makers, interior designers, strategists whatever it takes to make the brief in hand shine. In this example we used Michael Wolff voice, James Grahams illustration and Johnny Kelly’s animation all mixed in with NB’s thinking…

When you take a brand, established in the 1960s, suffering from both fatigue and increased competition and add design heavyweights like NB Studio, Michael Wolff and Ivan Chermayeff (amongst others) into the mix, this is what you get.

Inflight safety videos have been boring for years. The mold was really broken when Virgin Atlantic used fun animations and more recently when Virgin America turned their safety video into a music video. However, this is a clever, completely different idea from Qantas. This could easily have turned into an over emotional start-up type video but it feels very real, sincere and honest. A great reflection of the spirit of the Australian people as well as their country.

Using the rich archive of the modern art museum, the identity for Moderna Museet borrows lettering by Robert Rauchenberg from a 1983 exhibition catalogue. The distinct signature works wonderfully on the wide format of the building and is combined with a bold wayfinding system used throughout the small island it is located on.

The Soap Co. produce luxury soaps, hand washes and hand lotions. They employ people who are blind. Paul Belford Ltd created a beautifully crafted solution, nicely referencing the size of the dot under Co. to create the braille.