The New Theatre
Interbrand
Mike Reed:

A terrifically simple typographic mark for one of Sydney’s oldest and proudest theatres. The logo combines the three initials – TNT – into a form that’s not just satisfying in itself, but also creates a platform for everything else. You can’t ask for more, really.

Jeremy Maxwell Wintrebert
Hey Studio
Pablo Juncadella:

Using the burning effect of laser die-cutting to generate an identity, is a great example of how designers can create maximum impact with limited processes. The perfect way to emulate the work of a glass artist in paper.

Sharing Economy UK
Supple Studio
Jamie Ellul:

Sharing Economy UK (SEUK) are the trade body for major peer-to-peer companies including AirBnB and ZipCar. SEUK was founded in 2014 to promote the domestic sector and best practice. Briefed to create a vibrant identity that felt established and confident, Supple created a simple unobtrusive logo that gets across sharing in a quick and memorable way. The sharing of letterforms is economical and campaign-able across the brand touchpoints.

The Lucia Lighting Collection
Supple Studio
Jamie Ellul:

Designed by Hector Finch Lighting – the Lucia range is hand thrown in Italy and launched at Top Drawer London in 2016.

Briefed to create a brand identity which had a classic Italian look and a crafted mid century feel; with the flexibility for the range to grow in future to include further lighting products. Supple devised a bespoke typeface based on the lampshade shape and curves of the lighting – giving the brand total fluidity to add new ranges quickly and effectively.

Gourmet Goat Kitchen
Interabang
Jamie Ellul:

A logotype for a food range with kid goat as it’s main ingredient. The solution for the identity is just type as image – pure pure graphic design at it’s simplest and most effective. So reductive yet so charming and characterful.

Coca Cola
Turner Duckworth
Rob Duncan:

Witty ideas, clever solutions, playing with negative space is hard to do. Even harder is convincing clients to go in this direction. 50% of being a designer is being able to solve problems creatively for clients. The other 50% is being able to sell that solution. Turner Duckworth not only managed to create such a clever, distinctive identity for Coca Cola but they managed to sell in through a huge corporation. To me that’s what makes this project extra special.

VBMS
Studio Dumbar
Rob Duncan:

VSMC (Visser & Smith Marine Contracting) is the European market leader in offshore power cable installation, creating grid-to-grid connections for offshore wind farms and other facilities. Bold, strong, sophisticated typography with a distinctive ‘M’ dipping beneath the baseline cleverly hints at what the company does.

Alzheimer Nederland
Studio Dumbar
Rob Duncan:

Simple, effective typographic solution for a complicated condition.The vanishing typography visualizes the effects of dementia, while some patients and carers see them as a source of light and hope.