Guardian 200 Years

In 2021, the Guardian turned 200, and the newspaper wanted to celebrate the milestone with existing readers whilst gaining new subscribers. Instead of celebrating past achievements, the Guardian chose to focus on what comes next.

The campaign uses very clever copywriting and juxtaposition of billboards — Obviously a copy led direction for a newspaper but definitely not obvious copy. Fantastic work by Oliver Agency who have structured themselves to exclusively design, build and run bespoke in-house agencies and marketing systems for brands. This must be a real challenge as a model but they are proving that it works by producing great work like this.

The Work of Art in the Age of Mechanical Reproduction

David Pearson

Astrid Stavro:

The perfect marriage between concept and execution, this iconic cover speaks for itself. Elegant, simple and witty. Genius!

The CSPD Annual Report

WAX

Paul Felton:

The CSPD (Calgary Society for Persons with Disabilities) is a not for profit organization that provides individualized residential services to persons with disabilities. Placing a single staple in the centre of their annual report creates a simple, yet incredibly powerful metaphor for the struggle that people with disabilities face every day of their lives.

Igloo

Interbrand

Mike Reed:

What I love most about this delightful identity is that Interbrand embraced one of the oldest visual clichés ever – a double-O turned into eyes – and made it fresh. Bold, relevant, revelling in both the visual and the verbal: this is how branding should be.

Sydney Opera House

Interbrand Sydney

Rob Duncan:

Beautifully crafted idea by Interbrand Sydney for the Sydney Opera House. Sail shaped blends interacting with photography and 3D typography all reference back to the iconic shape of the building. It’s a superb brand language working cohesively with the lovely symbol. So unique and ownable by this particular Opera House. More images and motion graphics can be seen here on Interbrand’s site.

Elbow

Christopher Doyle & Co

Jamie Ellul:

An identity for a new strategic agency specialising in the healthcare industry. Christopher Doyle & Co devised an appropriate name and simple typographic visual language which is playful and strikingly simple.

Wove

Manual

Rob Duncan:

In late 2015, Polyera announced the Wove™ Band, as the world’s first flexible display product. The Wove band features a flexible always-on touch display which can either lay flat or wrap around a wrist. Manual have created the brand identity, compositions, packaging and photography style. At the core of the brand identity is the logo—The shifting weight of individual characters conceptually echoes the nature of the display which is completely customizable and ever-changing.

Pain, Toni Amengual

Atlas

Pablo Juncadella:

On the cover of this book you can read the word PAIN. When looking at the spine, you see the Spanish flag, immediately recognizing that this is going to be about sPAIN. When initially browsing the book the reader is faced only with blank pages. Once you see that it has been french folded you need to inflict some PAIN on the book to get at the content. On slicing open the Spanish flag you then find the work of photographer Toni Amengual highlighting the Spanish crisis. Bravo for Atlas!!!

Society for Experimental Biology

Purpose & Radda

Stuart Youngs

A bold network of lines and shapes contrast with beautiful biological illustrations and striking colours, capturing the unique spirit and vibrancy of the SEB’s extraordinary connections and its expanding network.

The dynamic and ever-changing ‘E’ element within the logo emphasises the experimental nature at the heart of the organisation. The result: a distinctive logo and brand identity that feels alive with science.