Brand Bard
MultiAdaptor
Paul Felton:

Shakespeare Lives is an international programme of events to celebrate Shakespeare’s life and work, on the 400th anniversary of his death. The ‘Shakespeare Lives’, logo is activated with the word ’in’ to create a flexible system to communicate the myriad of places where Shakespeare still ‘lives’ today. Typography is anchored to the name in a series of blocks that are a homage to the historical print process of hot metal typesetting that typified the posters and programmes of Shakespearian times.

Journeys with Johnston
Paul Felton:

Transport for London have launched a new poster project that celebrates the 100th anniversary of Edward Johnston’s iconic typeface for the London Underground. Some lovely designs from the likes of Alan Kitching, Magpie Studio, SEA and The Beautiful Meme show just how relevant the 100 year old typeface still is today.

Howies packaging
Carter Wong Design
Paul Felton:

Carter Wong Design have translated the thinking behind their unique headline font ‘Castan’, for ethical clothing company Howies, into some lovely e-commerce packaging. A slice from an old Acer tree was inked up, printed and given quirky individual treatments detailing the many varied activities Howies customers engage in.

Making cancer disappear
RE: Sydney and Mathieu Reguer
Paul Felton:

A clever approach to a sensitive subject. The identity for the Australian Cancer Research Foundation by RE: visually embodies the charities unmitigated purpose — to help make cancer disappear.

A custom typeface with characters of varying weights represents how some cancers are close to disappearing, while others remain all too visible. Supporting the type is a series of strong statements that call out the end of cancer and subsequently the organisation itself.

Zocdoc Brand Identity
Wolff Olins
Paul Felton:

A charming new brand identity from Wolff Olins for Zocdoc — a tech-first healthcare company focused on patients. The brand has been given a more human, empathetic feel through the introduction of ‘Zee’ – a playful character developed from the ‘Z’ initial in the name. His ever-changing face subtly responds to situations in a human way and is reminiscent of the old smiley face pain charts used by doctors to help patients to convey how they feel.

Nest Project
Fieldwork Facility
Paul Felton:

The Nest project is a lovely urban intervention by Fieldwork Facility for city dwellers to encourage birds to nest in their neighbourhoods.

The nests start life in the home, school or office. Participants make the nest ready by working in pencil for a week — each time you sharpen you’re pencil your making more of a home for the incoming birds. Participants then install their nest in the environment and add to a public database.

The CSPD Annual Report
WAX
Paul Felton:

The CSPD (Calgary Society for Persons with Disabilities) is a not for profit organization that provides individualized residential services to persons with disabilities. Placing a single staple in the centre of their annual report creates a simple, yet incredibly powerful metaphor for the struggle that people with disabilities face every day of their lives.