A lovely typographic identity for a no nonsense burger restaurant. A brutally simple name that deserves a brutally simple idea – by sandwiching type between two dashes Freytag Anderson’s identity immediately communicates all you need to know. The special sauce on this one is the cheeky copy and lovely playful typography. Spot on.

Another beauty from Paul Belford Ltd. Branding for New Chapter, a startup offering word therapy — a form of counselling whereby participants express themselves through the written word. A book forms an arrow pointing forward. Say what you see! Love it.

Whenever there is a chance for a Rebus, then that has got to be the idea. It works across cultures and languages and actually comes from the original idea of the company. “As we’ve seen so many times before the solution often lies in the companies origins. According to founder Gordon Young, the drum was the first instrument of mass communication, and so with that pun the brand was named and launched.” says NB.

Magpie have created the identity for a coffee brand called Bandido. Born in Laurel Canyon, it channels the Californian counterculture spirit by bucking the system of larger coffee chains and corporates. Such a brilliant idea, I might have to steal it ;)

McDonald’s has created an extremely clever signage campaign entitled ‘Follow the Arches’. It’s a fantastic example of how a brand can be reduced down to the most minimal elements but still remain completely legible. “With minimal text and a creative use of the brand’s colours and logo, ‘Follow the Arches’ not only translates on a national, but a global scale,” says Peter Ignazi, chief creative officer at Cossette.

A cheeky identity for a serious project. Supple Studio have created a logo that cleverly combines sex and conversation, which is then enhanced by a visual identity inspired by the neon signs of Soho sex shops. Additional copywriting kudos for the promotional gif which simply states ‘Coming, March 22nd.’ Love it.

This is the sort of line that has writers seething with envy. A strapline hidden in the brand name itself, which becomes a perfect reflection and extension of that name, adding a delightfully unforced layer of meaning and wit. Perfect. (If I can find out who wrote it, I’ll add them a credit!) Lovely identity by SEA, too.

Studio Sutherl& have rebranded long standing children’s footwear brand Start Rite. A core component of the new brand is a playful bespoke typeface called Typefeet, where the bottom serifs become little feet. Lovely stuff