Museo Morelense de Arte Contemporáneo
Sociedad Anónima
Brent Couchman:

Sociedad Anónima has created an identity for The Museo Morelense de Arte Contemporáneo (MMAC) Juan Soriano, a new art museum in Cuernavaca. The solution perfectly reflects the architectural features of the museum, creating a subtle and distinctive identity through a single custom typeface.

UpCircle
Studio More + Reed Words
Mike Reed:

A self-interested post, but we’re very proud of this work with Studio More on the rebrand of sustainable skincare startup UpCircle. The previous name, Optiat (One Person’s Trash Is Another’s Treasure), was a bit opaque (and sounded like eye care). UpCircle points directly to the brand’s mission to ‘upcycle’ discarded ingredients like coffee grounds into skincare products. Allied to a beautiful identity by Studio More, the name completes a rebrand that speaks of both luxury and sustainability.

Boom
Manual
Rob Duncan:

Manual have created the identity for Supersonic aircraft ‘Boom’, the dream job of many a designer! The logo is a beautiful modernist interpretation of wings worn by pilots, a bird in motion, acceleration! A perfect solution, fantastic photography, renderings and typography. Beautifully crafted and lovely yellow detailing derived from the Peregrine Falcon.

Australian National Maritime Museum
Frost*collective
Jamie Ellul:

Frost’s rebrand of the Australian National Maritime Museum in Sydney is one of those ‘wish I’d done that’ solutions. Playfully putting the word SEA at the heart of the name and pairing it with a colour palette that’s inspired by the Australian coast. Everything about this project is thoughtfully executed.

Squarespace
DIA
Bob Young:

DIA has created a new visual identity for Squarespace influenced by New York City. The city is the birthplace of the brand and a big part of their heritage. DIA has broken down and combined elements of NYC’s architecture and attitude to create a distinctive kinetic look and feel. DIA also collaborated with Optimo Foundry to create Clackson, a custom typeface designed specifically for Squarespace.

Cocoa Jones
Supple Studio
Bob Mytton:

Cocoa Jones is a new family-run chocolate company. Founded by husband and wife team Naz Khan and Michael Ogazi, the branding and packaging builds on the couple’s heritage (Pakistani for Naz and Nigerian for Michael) and brings together their two cultures on the pack, uniting two patterns – one Islamic and one African. A lovely, simple idea to bring out the story.

Vivevive
Content form context
Bob Young:

CFC has developed an elegant packaging range for underwear brand Vivevive. Simple and expressive illustrations are used to great effect, creating striking and unpretentious expressions of the products and the bodies that wear them.

NU:RO
Anton & Irene
Rob Duncan:

Fantastic idea for a watch. Tell the time with an Hourglass. Anton Repponen of design studio Anton & Irene created this very analog, brilliant idea. You can purchase the watches online here.