This Spin project shows how a good, sensible type idea can do wonders for the personality of a brand. The type was inspired by the metal work of bridges found in the neighborhood of La boca. They created a typeface that really expresses the transformation from an industrial area into a vibrant new art center.
Mulberry Mongoose in a jewelry label based in the Zambian bush. Worn by Hillary Clinton, Leonardo DiCaprio and Sting, Fact Studio were tasked with making it appeal more to the Western Market. They created a beautiful fabric used throughout the identity and were Inspired by anecdotes from the women behind the brand, who literally laugh in the face of adversity. “Stories of a life less ordinary”.
Such a simple, clever, beautifully crafted project by Stockholm agency The Studio. Verso is latin for reverse, as in the backview of a dress or the backside of a painting. Verso Skincare is proven to help reverse the signs of aging.
I love this brand identity for Storey Floors by The Company You Keep. Storey Floors is a high-end oak floor manufacturer with a unique workflow allowing for a collaborative approach to production and design. TCYK were responsible for the naming and identity work. A simple, clever name and beautiful word mark that moves.
Frost*collective have designed a brand identity for PizzAperta. Designed around the concept of openness (Aperta translates as open). There are no closed spaces in the logotype, allowing them to use all of the individual typographic elements to create the topping. Genius!
A charming new brand identity from Wolff Olins for Zocdoc — a tech-first healthcare company focused on patients. The brand has been given a more human, empathetic feel through the introduction of ‘Zee’ – a playful character developed from the ‘Z’ initial in the name. His ever-changing face subtly responds to situations in a human way and is reminiscent of the old smiley face pain charts used by doctors to help patients to convey how they feel.
The Hour Magazine project by Bibliotheque is one of those rare projects where all the stars seem to align. It’s clear that every formal design decision was directly derived from the subtle hourglass concept that is implied in the negative space of the H glyph from Ludovic Balland’s Stanley typeface. From typeface selection to the brilliantly subtle mark this work is conceptually bulletproof for the content, aesthetically perfect for it’s audience and just so damn thoughtful!
What I love most about this delightful identity is that Interbrand embraced one of the oldest visual clichés ever – a double-O turned into eyes – and made it fresh. Bold, relevant, revelling in both the visual and the verbal: this is how branding should be.
