London’s airport duty free shops tend to be filled with horrible products covered in bad London clichés. This range of teas from The London Tea Co take this clichéd language (beef eaters, city bankers, policemen etc) and create a charming set of collectible tins. Based on the simple idea of the classic consequences game – combining heads, bodies and legs to make fun combos and lend a memorable twist.

Mark Studio have designed a beautifully simple identity for a new charity which looks to help human trafficking victims overcome obstacles by providing job opportunities.

A simple twist creates a memorable identity by We Are Tom for Chef’s Hat in Melbourne. A shop specialising in gear for chefs.

Fuel For Fans was launched in 2016 as the official e-commerce store for all major teams in Formula 1. GBH were tasked with giving it an iconic, credible logo, worthy of that status. After all F1 fans are a discerning bunch, with design right at the centre of the sport. The solution is deceivingly simple. Once GBH saw the potential for a chequered flag within the three F’s of the name, they spent weeks crafting it. The result is one of those lovely logos that appears effortless.

The Fashion Business School is the theory based school of London College of Fashion – focussed on business trends and data analysis. Alphabetical have created a visual identity to distinguish them from the LCF’s renowned fashion design programmes. Taking inspiration from ‘spot and cross’ pattern cutting paper to create an icon to represent each of the 21 courses the School offers. A really simple starting point used to create a complex identity system and exhibition.

Shop Around designed by Toko in Australia is an identity for an online creative store. The identity cleverly refers to the printed vernacular of the sticky price tags that we’ve all seen at corner stores throughout the world. Taking an age old process to brand a modern online experience is always a winner. A lovely trick using the diecut to create the ‘o’s.

Printworks London is a new multi-purpose event space that will host events across the arts, fashion, film, theatre. Only have created a new brand for the venue with a flexible framework utilising warped text and effects reminiscent of the printing press rollers at the former 16-acre printing factory. Wrapping type around cylinders generated infinite iterations of the logotype, combined with a bold monotone visual language and techniques inherent to historic printing processes.

This final show for Arts University Bournemouth playfully reflects the file naming conventions adopted by many students, while nodding to the infinite refinements required to bring a concept to life.