The Hour Magazine project by Bibliotheque is one of those rare projects where all the stars seem to align. It’s clear that every formal design decision was directly derived from the subtle hourglass concept that is implied in the negative space of the H glyph from Ludovic Balland’s Stanley typeface. From typeface selection to the brilliantly subtle mark this work is conceptually bulletproof for the content, aesthetically perfect for it’s audience and just so damn thoughtful!
A brilliant take on a very Aussie colloquialism for a campaign for marriage equality in Australia. Best of all, Australia voted yes. See the full case study on Interbrand.
It’s not always easy, or appropriate, to have an idea on a stamp but here the idea is so apt and thoughtfully executed, that the caption becomes integral to the image. Simple, effective, resulting in a very striking set of stamps.
This is the sort of line that has writers seething with envy. A strapline hidden in the brand name itself, which becomes a perfect reflection and extension of that name, adding a delightfully unforced layer of meaning and wit. Perfect. (If I can find out who wrote it, I’ll add them a credit!) Lovely identity by SEA, too.
Studio Sutherl& have rebranded long standing children’s footwear brand Start Rite. A core component of the new brand is a playful bespoke typeface called Typefeet, where the bottom serifs become little feet. Lovely stuff
Habito is a disruptive new mortgage service that combines artificial intelligence with truly impartial advice. Expressing Habito’s purpose, MultiAdaptor created a brand language born from the ‘little lift’ that Habito provides, by making the usually heavy, painful and arduous process of getting a mortgage, altogether simpler and easier.
Mark Spencer is a Forensic Botanist; he consults with police departments and forensic services on cases where plant based evidence can unlock crimes. The main tools at Mark’s disposal are his observational skills and his vast botanical knowledge. So Fieldwork Facility appropriately created a logo comprising of a skeletonised leaf that resembles an observing eye.
Really dig (pun intended) this new identity for Millbank Farm by Jack Renwick Studio. A family-run farm on the same site since 1889, producing top-quality turnips, leeks and chickens. A great logo based on the furrows leads to a bold graphic lino-cut style illustration approach that feels just right. Great strapline too.
Last weekend saw Canberra host the 2017 AGDA Awards. While there was a selection of well-deserved wins for some incredible work there was also, in my opinion, a stack of amazing work that was not recognised. Here’s a small selection of work that didn’t win and left me scratching my head. Vista by Voice Design, Dasher + Fisher by Co-Partnership, Bare Witness by RE, Shortys by The Colour Club, Shop Around by Toko and D’Angelo Coffee by Band.