This is a beautiful rebrand for the Co-Op by North. I’m a huge fan of brands looking back to their past to move forward. It was such a great identity and memorable image when we were growing up. A lot of the memories and equity that many people associated with the Co-Op will have been reinstilled without the company having to do any marketing at all. Brilliant move by the Co-Op and great work by North. Now, if we can just get United to go back the Tulip logo…
Bikedot is a new company that builds, sells and curates bikes, parts, and clothing. They have 30 years of experience with many of the world’s leading bike builders. They also have partnerships with premium bike manufacturers. Their new brand identity by Studio Sutherland cleverly builds a brand language out of tire treads and abstract patterns of the word 'Bike'. I hope they actually manufactured bike tires with these bespoke prints as well! Very fun, fresh idea and brand for a bike company.
Campaign for Brother printers by New Zealand based Wave Agency.
The refreshing, matter of fact approach pairs perfectly with the job of a printer in our fast-moving, pushing for the 'next big thing' society. (Side note, these ads would be a hit here in San Francisco.)
The default art direction and type treatment, like the campaign, just works.
Sometimes it's all about going big with the idea. I love this giant hoarding by Mother for Ikea's new store on Oxford Street.
Brand identity and environmental work by Common Curiosity for The Tubeworks — a former tube and pipe manufacturing factory, now working spaces for businesses in Digbeth, Birmingham.
A bygone visual language of tubes provides a perfect metaphor for building connections and a 'T' shaped symbol.
This is elevated even further with wonderfully original three dimensional tube signage.
On first seeing the logo and the tap, I thought "that's lovely", along with the ® symbol placement – another very nice detail. On further reading I found out that the name is derived from the tap 'flipping' between delivering hot, cold, filtered, sparkling and boiling water. Then I loved it even more.
Visit Red Dot Studio's website here.
A 'compilation' of images by photographer Aidan McCarthy leading up to – and during – the referendum, documenting 'Englishness' in Cliffsend, Kent. Studio Sutherl&'s resulting design is a bold but beautifully sympathetic reflection of Aidan's work and process. The unbound nature allowed the images to be compiled in a different order each time, avoiding a prescriptive narrative (something Aidan wasn't keen on) but also resulting in each 'set' being entirely unique. Lovely details include Aidan's field notes as well as the extremely satisfying 'binding' technique of red elastic bands forming the St George's Cross.
Packaging design for Jam Packed Honey by Glasgow-based Studio Unbound.
The labels play on the clever observation of the jar form factor and transparency, creating a bee stripe system with just a few elements making for a beautiful, restrained design.