Natsuki is a new Japanese restaurant based in Madrid designed by Philippe Starck. Erretres have designed the identity bringing together the traditional elements of Japanese life in a very modern way. It is inspired by the phases of the moon (Suki meaning ‘moon’), and traditional Kamons (Japanese family emblems). These new Kamons were then infused with neon light colors and the Kawaii culture of Japan. The result is beautiful, fun, fresh and sophisticated. A really lovely project.

Binomio is an exhibition by Marcos Navarro. He has designed a logo for it. A very simple image which represents the concept of binomial, cutting the two ‘o’s in two halves, making two separate letters united by form. An exquisite way of showing two halves within a word (not a single initial letter, like most symbols), something very difficult to do without affecting legibility or looking daft. And its an abstract concept too! A logo I wish I had done.

Johnson Tiles are a leading manufacturer of tiles in the UK and abroad. A large proportion of their target audience is the architect and specifiers market. The Chase have created a series of very clever posters promoting their range of tiles to this specific audience. All the tiles featured were shot in proportion and without any image manipulation.

Carter Wong Design have translated the thinking behind their unique headline font ‘Castan’, for ethical clothing company Howies, into some lovely e-commerce packaging. A slice from an old Acer tree was inked up, printed and given quirky individual treatments detailing the many varied activities Howies customers engage in.

The Bildrach Filmfest Basel project is just one of the many fine examples of Ludovic Balland’s ability to punch you in the face visually. The deliberately ugly treatment of the fused B and R creates such a gripping impression it becomes quite beautiful when treated in the entire identity. I admire work like this because it challenges our expectations of design thus leaving with a strong memory of the work (whether we love it or hate it).

Narayana Peesapaty dreams of a world where children are told to eat not only their vegetables, but their utensils as well. A simple idea with the potential for large social impact.

Great name and identity designed by Character. Playground is a unique combination of a venture fund and a start-up studio. The identity represents the firm’s grounded expertise and their belief that play should be part of the process. Clever, beautifully crafted and supported by a lovely animation that you can enjoy here.

This is a beautiful rebrand for the Co-Op by North. I’m a huge fan of brands looking back to their past to move forward. It was such a great identity and memorable image when we were growing up. A lot of the memories and equity that many people associated with the Co-Op will have been reinstilled without the company having to do any marketing at all. Brilliant move by the Co-Op and great work by North. Now, if we can just get United to go back the Tulip logo…