The Soap Co. produce luxury soaps, hand washes and hand lotions. They employ people who are blind. Paul Belford Ltd created a beautifully crafted solution, nicely referencing the size of the dot under Co. to create the braille.
The Fashion Business School is the theory based school of London College of Fashion – focussed on business trends and data analysis. Alphabetical have created a visual identity to distinguish them from the LCF’s renowned fashion design programmes. Taking inspiration from ‘spot and cross’ pattern cutting paper to create an icon to represent each of the 21 courses the School offers. A really simple starting point used to create a complex identity system and exhibition.
Shop Around designed by Toko in Australia is an identity for an online creative store. The identity cleverly refers to the printed vernacular of the sticky price tags that we’ve all seen at corner stores throughout the world. Taking an age old process to brand a modern online experience is always a winner. A lovely trick using the diecut to create the ‘o’s.
Printworks London is a new multi-purpose event space that will host events across the arts, fashion, film, theatre. Only have created a new brand for the venue with a flexible framework utilising warped text and effects reminiscent of the printing press rollers at the former 16-acre printing factory. Wrapping type around cylinders generated infinite iterations of the logotype, combined with a bold monotone visual language and techniques inherent to historic printing processes.
This final show for Arts University Bournemouth playfully reflects the file naming conventions adopted by many students, while nodding to the infinite refinements required to bring a concept to life.
Dia have produced a beautiful set of typographic covers for A-Trak. Each cover is a clever interpretation of the track title. All produced in black and white, many of the concepts were derived from the animated version of the title as opposed to the flat graphic idea. This created a set of covers that work extremely well when static and moving—a perfect solution for social media applications and print. More here.
This graphic observation from Metahaven captures the popular reaction to the 2016 US presidential election. And in 140 characters or less.
The Makaton language programme combines speech and signing, to help people with learning or speaking difficulties. MultiAdaptor have re-branded the programme with an aim of ‘Giving everyone a voice’. The symbol combines speaking and signing in one clever little icon, with a hidden speech bubble created between the thumb and forefinger. It’s a logo that anyone can sign, whether they know Makaton or not. The wider identity uses playful language, warm photography and a vibrant colour palette?
Duck & Dry is a new blow dry bar in the heart of Chelsea, London. Designed by Wiedemann Lampe, the brand identity for the new venture revolves around a clever duck-shaped ampersand. Beautifully crafted, it gives the logo a lovely charm and a high end feel. All topped off with a soft duck egg blue colour palette and lots of strong copy.
