Sharing Economy UK (SEUK) are the trade body for major peer-to-peer companies including AirBnB and ZipCar. SEUK was founded in 2014 to promote the domestic sector and best practice. Briefed to create a vibrant identity that felt established and confident, Supple created a simple unobtrusive logo that gets across sharing in a quick and memorable way. The sharing of letterforms is economical and campaign-able across the brand touchpoints.
A shameless little self publicity movie about NB but it encapsulates how we work. Collaboration is the key – surround yourself with the best wordsmiths, image makers, interior designers, strategists whatever it takes to make the brief in hand shine. In this example we used Michael Wolff voice, James Grahams illustration and Johnny Kelly’s animation all mixed in with NB’s thinking…
‘The solution is in the problem. If you can’t see the solution it’s because you don’t know what the problem is.’ John McConnell
When you take a brand, established in the 1960s, suffering from both fatigue and increased competition and add design heavyweights like NB Studio, Michael Wolff and Ivan Chermayeff (amongst others) into the mix, this is what you get.
Inflight safety videos have been boring for years. The mold was really broken when Virgin Atlantic used fun animations and more recently when Virgin America turned their safety video into a music video. However, this is a clever, completely different idea from Qantas. This could easily have turned into an over emotional start-up type video but it feels very real, sincere and honest. A great reflection of the spirit of the Australian people as well as their country.
The copy-driven membership campaign for MoMA uses the museum as it’s medium to entice visitors to join in unexpected places.
New York City is a do-it-yourself place, therefore a Nike promotion for the city had to fit that aesthetic. Hidden within the Nike logotype is unforgettable lettering that marries the two entities.
Using the rich archive of the modern art museum, the identity for Moderna Museet borrows lettering by Robert Rauchenberg from a 1983 exhibition catalogue. The distinct signature works wonderfully on the wide format of the building and is combined with a bold wayfinding system used throughout the small island it is located on.
Nabokov used to collect butterflies in butterfly boxes. This collection of covers is not only relevant to the content, but also generates a very usefull cover system while producing delicate and meaningful results.
