We all know a brand isn’t just a great logo. But in my opinion every brand still needs a great logo. This one really caught my eye recently. Beautifully clever and simple, two letter ‘Fs’ creating a forward arrow. It looks fantastic on the car. Designed in-house by Bryce Shawcross. Great work, looking forward to seeing much more from this company in the near future. Would love to take this car for a spin too.

Using the burning effect of laser die-cutting to generate an identity, is a great example of how designers can create maximum impact with limited processes. The perfect way to emulate the work of a glass artist in paper.

A terrifically simple typographic mark for one of Sydney’s oldest and proudest theatres. The logo combines the three initials – TNT – into a form that’s not just satisfying in itself, but also creates a platform for everything else. You can’t ask for more, really.

How do you take the passion off the pitch and into the home?

Art of Sport thought Sports graphics could be elevated above the steroid rich gaudy mess most teams use (looking at you NFL), and worked with artists like Mucho, Hey Studio, Jeremy Matthews, Argijale, and SOLV, to design minimalist prints based on the team, city or country’s heritage and colors. Starting with the Premiership and La Liga, AOS went on to cover the world cups (men and women’s), Basketball, American Football, and baseball.

Designed by Hector Finch Lighting – the Lucia range is hand thrown in Italy and launched at Top Drawer London in 2016.

Briefed to create a brand identity which had a classic Italian look and a crafted mid century feel; with the flexibility for the range to grow in future to include further lighting products. Supple devised a bespoke typeface based on the lampshade shape and curves of the lighting – giving the brand total fluidity to add new ranges quickly and effectively.

Sharing Economy UK (SEUK) are the trade body for major peer-to-peer companies including AirBnB and ZipCar. SEUK was founded in 2014 to promote the domestic sector and best practice. Briefed to create a vibrant identity that felt established and confident, Supple created a simple unobtrusive logo that gets across sharing in a quick and memorable way. The sharing of letterforms is economical and campaign-able across the brand touchpoints.

Designed to promote the Channel 4 series Hunted – “a dramatic exploration of 21st Century tracking in Britain”. This ad campaign captures the feeling of paranoia evident in the series, whilst making the most of the placement of each ad in its environment. Typography is given a naive and rushed photocopied vibe which further adds to the feeling of tension and supports the unnerving messages. Maximum standout for minimum budget.

This typographic illustration for Wired magazine really brings the quote to life perfectly. This would communicate even if you couldn’t read. A perfect example of words and image working seamlessly together.