Nongfu Spring Water
Horse Studio and Natasha Searston
Jamie Ellul:

Nongfu Spring is the leading bottled water manufacturer in China. Produced for high-end restaurants, bars and hotels, these bottle designs feature eight different plant and animal species from Moya Spring, at the foot of Changbai Mountain – the volcanic region bordering China and North Korea that produces the water. The illustrations by Natasha Searston pay homage to the source by depicting indigenous species. The result is a delicate and beautiful set of bottles you’d want to keep forever.

G’ ay Mate
Interbrand Australia
Luke Robertson:

A brilliant take on a very Aussie colloquialism for a campaign for marriage equality in Australia. Best of all, Australia voted yes. See the full case study on Interbrand.

Votes for Women
Supple Studio
Alex Swatridge:

It’s not always easy, or appropriate, to have an idea on a stamp but here the idea is so apt and thoughtfully executed, that the caption becomes integral to the image. Simple, effective, resulting in a very striking set of stamps.

Monotype: One of a kind
SEA Design
Mike Reed:

This is the sort of line that has writers seething with envy. A strapline hidden in the brand name itself, which becomes a perfect reflection and extension of that name, adding a delightfully unforced layer of meaning and wit. Perfect. (If I can find out who wrote it, I’ll add them a credit!) Lovely identity by SEA, too.

Start Rite
Studio Sutherl&
Paul Felton:

Studio Sutherl& have rebranded long standing children’s footwear brand Start Rite. A core component of the new brand is a playful bespoke typeface called Typefeet, where the bottom serifs become little feet. Lovely stuff

Habito
MultiAdaptor
Paul Felton:

Habito is a disruptive new mortgage service that combines artificial intelligence with truly impartial advice. Expressing Habito’s purpose, MultiAdaptor created a brand language born from the ‘little lift’ that Habito provides, by making the usually heavy, painful and arduous process of getting a mortgage, altogether simpler and easier.

Mark Spencer – Forensic Botanist
Fieldwork Facility
Paul Felton:

Mark Spencer is a Forensic Botanist; he consults with police departments and forensic services on cases where plant based evidence can unlock crimes. The main tools at Mark’s disposal are his observational skills and his vast botanical knowledge. So Fieldwork Facility appropriately created a logo comprising of a skeletonised leaf that resembles an observing eye.

Millbank Farm
Jack Renwick Studio
Jamie Ellul:

Really dig (pun intended) this new identity for Millbank Farm by Jack Renwick Studio. A family-run farm on the same site since 1889, producing top-quality turnips, leeks and chickens. A great logo based on the furrows leads to a bold graphic lino-cut style illustration approach that feels just right. Great strapline too.

2017 AGDA Awards
Christopher Doyle:

Last weekend saw Canberra host the 2017 AGDA Awards. While there was a selection of well-deserved wins for some incredible work there was also, in my opinion, a stack of amazing work that was not recognised. Here’s a small selection of work that didn’t win and left me scratching my head. Vista by Voice Design, Dasher + Fisher by Co-Partnership, Bare Witness by RE, Shortys by The Colour Club, Shop Around by Toko and D’Angelo Coffee by Band.