Mulberry Mongoose in a jewelry label based in the Zambian bush. Worn by Hillary Clinton, Leonardo DiCaprio and Sting, Fact Studio were tasked with making it appeal more to the Western Market. They created a beautiful fabric used throughout the identity and were Inspired by anecdotes from the women behind the brand, who literally laugh in the face of adversity. “Stories of a life less ordinary”.

This Spin project shows how a good, sensible type idea can do wonders for the personality of a brand. The type was inspired by the metal work of bridges found in the neighborhood of La boca. They created a typeface that really expresses the transformation  from an industrial area into a vibrant new art center.

This visually stunning campaign reflects how a clever idea enhances the brand’s appeal with boundless imagination. A great example of art direction at it’s best.

Misereor takes care of the poorest of the poor – the children who have suffered most in the many areas of conflict around the world. This campaign intelligently and shockingly draws attention to the topic of war orphans. The faces of adults on murals or billboards, from locations in Somalia, Iraq and Chechnya, are disfigured by bullet holes. A powerful and easily understood metaphor that says it all.

One of the most important aspects about a good idea is consistency, especially when it comes to art direction. The Frieze Art Fair campaigns by GTF have shown that a simple idea can be told in many ways. A contemporary view on the life of Queens Park (where the Fair takes place) is a very simple idea, yet every year they have managed to surprise us. This is a compilation of some of my favorite Images.

Such a simple, clever, beautifully crafted project by Stockholm agency The Studio. Verso is latin for reverse, as in the backview of a dress or the backside of a painting. Verso Skincare is proven to help reverse the signs of aging.

Hubert & Fischer perfectly honors the artist Seline Baumgartner “Nothing Else” project with this book. The typography has the right amount of intentional “incorrectness” which references the motion and flow of the artists work. While this design is quite minimal the typographic gesture creates a striking impression throughout the book.

Frost*collective have designed a brand identity for PizzAperta. Designed around the concept of openness (Aperta translates as open). There are no closed spaces in the logotype, allowing them to use all of the individual typographic elements to create the topping. Genius!