This is the sort of line that has writers seething with envy. A strapline hidden in the brand name itself, which becomes a perfect reflection and extension of that name, adding a delightfully unforced layer of meaning and wit. Perfect. (If I can find out who wrote it, I’ll add them a credit!) Lovely identity by SEA, too.
Modular is a typeface that evokes the sculptural furniture produced by London designer Kusheda Mensah. A collaboration between Margot Lévêque and Studio Nari.
A beautifully simple, charming identity to meet one of those briefs that might easily feel overwhelming. Balancing respect for the heritage with a playful lightness of touch is an incredibly delicate business. Manual have pulled it off magnificently. That curious e is a masterstroke.
Smart rebrand for Instacart by Wolff Olins in collaboration with Instacart's internal team that brings new meaning and design finesse to their carrot symbol. The application examples so far tease some nice moments for how the new logo and brand system could roll out. Learn more here.
An elegant and intelligent wayfinding system by Norwegian multi-disciplinary firm Snøhetta for the Groupe Le Monde Headquarters in Paris. The concept pays tribute to the tradition and art of newspaper typography and printing. Credits: Snøhetta with Le Monde Art Directors Loran Stosskopf and Serge Ricco.
A self promotion for Alt Group from a few years back that is both minimal and magnificent. If the pun escapes you, ask a NZ friend to say ‘three bears’ …
Gucci and Balenciaga joined forces to share their fashion ideas through 'The Hacker Project'. To promote this campaign graffiti was used to adorn the facias of 74 Balenciaga stores as well as bespoke shopping bags and limited edition products. Confusing and delighting shoppers while keeping security guards on their toes was a perfect, unexpected way of drawing attention to these iconic luxury brands.
A simple idea executed well by Bleed. The Food Society logo embodies the idea of community; the collective ‘O’ represents the shared point where different kitchens come together under one roof in Norway's only “dine-in-first” restaurant concept.
Love the latest project from Leeds-based photographer Ricky Adam that documents the wild assortment of photographs taken by courier drivers as part of their job to prove the delivery of their packages.
