A clean up of possibly the 2 most famous circles in the world. The temptation of making a stand and changing for the sake of change is enormous for designers. The proper thing and the humble thing to do is exactly what Pentagram did. Make an icon more iconic, and give new tools for the brand to express itself. Putting egos aside they did exactly what the brand needed.
A lesson in how craft can turn what could have easily been a clichéd application of a well known landmark into a wonderful piece of design. The hero of the new identity by Graphéine for the Paris Convention and Visitors Bureau is a striking, minimalist typogram that in application, is used as ‘window on Paris’ to hold lovely Parisian illustrations by Séverin Millet. Magnifique!
The original paste up of this brilliant book that has inspired so many graphic designers. Watching Words Move was originally produced in 1959 as a handmade typographic notebook of pasted-up words and done in one day in the Composing Room in New York. Imagine how many days a book like this would take to design now! View the new website of Brownjohn’s iconic work here.
Pentagram has designed a lovely typographic poster, inspired by the interconnectivity of the London Underground. Transport for London has commissioned a series of posters by 11 prominent design studios to celebrate the centenary of the Johnston typeface, used throughout the London Underground network.
I love this recent moving / Christmas card by Garbett Design for Sydney printing company Digital Press. The story goes that the client asked for a moving card and designer Paul Garbett realised that the time of year presented an opportunity to combine that brief with the need for a company Christmas card. A beautifully simple idea, perfectly executed.
I work in an art department with some brilliant designers. These feature openers are designed by Jason Sfetko (1-3), Frank Augugliaro (4-6), Ben Grandgenett (7-9) and Chloe Scheffe (10-12)
Design Director: Gail Bichler / Art Director: Matt Willey / Deputy Art Director: Jason Sfetko
To advertise an offbeat collection of flip flops from Ipanema in collaboration with Starck, GBH created a campaign that uses the language of fashion photography to create surreal mashups of beach objects and legs. The result is a set of memorable and eccentric images that say beach-wear without the usual cliches. Particularly love the sun hat – perfect.
Argos is a British retail institution. So updating their brand is a big deal. As well as developing the new Argos voice, alongside The Partners, Reed Words have written packaging copy for four own-label ranges. Simple Value is just that: the simplest products, at great value. Our copy style celebrates the simplicity, and adds a twist. And once we’d written about 50 pack lines, the Argos team have been able to follow our guidelines and complete the full range of around 140.
Shakespeare Lives is an international programme of events to celebrate Shakespeare’s life and work, on the 400th anniversary of his death. The ‘Shakespeare Lives’, logo is activated with the word ’in’ to create a flexible system to communicate the myriad of places where Shakespeare still ‘lives’ today. Typography is anchored to the name in a series of blocks that are a homage to the historical print process of hot metal typesetting that typified the posters and programmes of Shakespearian times.
