A clean up of possibly the 2 most famous circles in the world. The temptation of making a stand and changing for the sake of change is enormous for designers. The proper thing and the humble thing to do is exactly what Pentagram did. Make an icon more iconic, and give new tools for the brand to express itself. Putting egos aside they did exactly what the brand needed.
Many designers around the world understand that creative thinking can make a difference, and yet only a few people outside of the creative field understand the difference it can make. This publication by Keri Smith takes a long term view to solve the community’s creative deficit, by inspiring the next generation to creatively challenge the status quo via exploring ideas and process that are in our everyday.
Wreck this Journal
Keri Smith
ISBN 978 0141 97614 3
The music of Thom Yorke, Johnny Winter and Radiohead has spirited a generation of designers to get lost in their heads, by continually demonstrating where quality creativity and collaboration can go.
Suspirium by Thom Yorke, taken from Suspiria, music for the Luca Guadagnino film is an animation work by RUFFMERCY. The simplicity, the visual charge of the crunchy dancer getting lost in Yorke’s dreamy piano is a sublime example of image-making complimenting a musical gesture.
A cat lover Peter Gutter lived near a hazardous local road. After 11 cats were struck and killed, Peter put his mind to preventing this personal tragedy.
Peter’s idea was to slow the traffic down. Some would lobby the local council for speed humps and signs; Peter drew from his Dutch heritage and love of colour to a create an unforgettable spectacle. A forty-year quest for peace-of-mind inspired an unconventional landmark.
Father and son duo Carter Studio have created a confident name and identity for a new cultural venue housed in a Grade II-listed former power station that once served London’s historical world fair site.
The identity centres around an iconic silhouette of the building’s distinctive gables – formed by a neat flip of the X. Supported by industrial typography, originally drawn in the same era, and a distinctive colour palette based on the surviving tiling within the space.
Sociedad Anónima has created an identity for The Museo Morelense de Arte Contemporáneo (MMAC) Juan Soriano, a new art museum in Cuernavaca. The solution perfectly reflects the architectural features of the museum, creating a subtle and distinctive identity through a single custom typeface.
A self-interested post, but we’re very proud of this work with Studio More on the rebrand of sustainable skincare startup UpCircle. The previous name, Optiat (One Person’s Trash Is Another’s Treasure), was a bit opaque (and sounded like eye care). UpCircle points directly to the brand’s mission to ‘upcycle’ discarded ingredients like coffee grounds into skincare products. Allied to a beautiful identity by Studio More, the name completes a rebrand that speaks of both luxury and sustainability.
Manual have created the identity for Supersonic aircraft ‘Boom’, the dream job of many a designer! The logo is a beautiful modernist interpretation of wings worn by pilots, a bird in motion, acceleration! A perfect solution, fantastic photography, renderings and typography. Beautifully crafted and lovely yellow detailing derived from the Peregrine Falcon.
Frost’s rebrand of the Australian National Maritime Museum in Sydney is one of those ‘wish I’d done that’ solutions. Playfully putting the word SEA at the heart of the name and pairing it with a colour palette that’s inspired by the Australian coast. Everything about this project is thoughtfully executed.
