Mama Shelter
GBH
Lyam Bewry:

Rediscovered this project by GBH (now Our Friends) from 2012 for Mama Shelter, a chic, eclectic hotel group with an 'off-beat vibe'.

The branding takes an unconventional approach. Playing off the name “Mama”, a hen is used as a marque where the space between its legs form the shape of an egg. Hen imagery is carried though to other collateral, including leg tags for each location.

John & Jane
Skinn
Paul Felton:

You know those marks that just make you tingle with adoring jealously… well this is one of them. Lovely, simple and clever identity from Skinn for technical event support company John and Jane, no description required. Bravo.

Google Campus
MultiAdaptor
Paul Felton:

MultiAdaptor have created a comprehensive new brand identity for Google Campus based on elevating the purpose of Campus — ‘a space for startups to thrive’. That thought is translated into a physical frame within the branding that can flex to any format, allowing for an infinite array of creative expressions.

Centre of Democracy
Arketype
Luke Robertson:

A bold identity by Arketype for the recently opened Centre of Democracy gallery in South Australia.

‘South Australians can claim and celebrate a number of significant democratic milestones. These include the radically democratic Constitution of 1856, which gave all men, including Aboriginal men, the right to vote – by secret ballot. In 1894, South Australian women were the first in the world to be able to stand for parliament.’

Bibendum
The Counter Press
Paul Felton:

Celebrated chef Claude Bosi joined Sir Terence Conran to reinvent the famed Bibendum restaurant in London. The Counter Press have created a new identity inspired by the architecture and fabric of the building. The logotype is an interpretation of the beautiful tiled lettering that sits at the top of either side of the building with the Michelin Man character playing a charming supporting role within the brand.

GREK tea
Design by Interabang
Alex Swatridge:

GREK are a new range of high quality herbal teas from Greece. Interabang have created a brand that steers clear of Greek clichés and have instead taken inspiration from the Xysta tiles of Pyrgi, where the founder took childhood trips. The result is powerful, unique and memorable. Beautiful details include the short stories describing each flavour, with charming illustrations & words by Claire Curtis and Scott Perry.

Bog Eyed Books
Baxter & Bailey
Jamie Ellul:

The simple playfulness of this Bog Eyed Books identity is absolutely spot on. Bog Eyed is the brainchild of renowned children’s book author and cartoonist Gary Northfield and his Wing Commander Nicky Evans. Gary and Nicky decided to create a platform to service the current boom in British comics for children. Baxter & Bailey say ‘With a gift of a name, the logo almost designed itself’. The best ideas usually do …

London Tea – Duty Free Packs
Pencil Studio
Jamie Ellul:

London’s airport duty free shops tend to be filled with horrible products covered in bad London clichés. This range of teas from The London Tea Co take this clichéd language (beef eaters, city bankers, policemen etc) and create a charming set of collectible tins. Based on the simple idea of the classic consequences game – combining heads, bodies and legs to make fun combos and lend a memorable twist.

The art of copywriting
Mytton Williams
Rob Duncan:

Mytton Williams have produced a beautiful and clever set of posters for Ink Copywriters. Using Indian ink and a variety of tools they submerged, brushed, splattered, absorbed and dragged ink across the canvas, illustrating a selection of words through mark making that express a few of the client’s many different tones of voice.