Hiut Double Black
BWTIC
Jamie Ellul:

Love these thumb-stopping launch images for Hiut Denim from Welsh agency Bwtîc. Hiut Denim Co. is a small independent denim company based in Cardigan, Wales. Hiut only have only four launches each year.

Bwtîc created launch photography for their first launch of 2022; the ultimate Double-Black jean. Aiming to build intrigue and hint at the product specification; without giving too much away. Using the West Wales coastline Hiut calls home as the location – they created a teaser campaign where the jeans themselves can only be seen in the reflection of the water. The result is a surreal and surprising set of images that slowly reveal the product in the run up to launch.

Antigen
Paul Garbett
Rob Duncan:

A series exploring the vernacular of the ubiquitous Rapid Antigen Tests (RATs), Canvasses were made to the proportions of the testing units.

Dog Specimen Bag
House Industries
Lyam Bewry:

With all the new type foundries and typefaces on the scene, House Industries latest specimen really captures the imagination unlike anything else.

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Theatre Royal, Sydney
Christopher Doyle and Co.
Rob Duncan:

A clever symbol, a crown motif extracted from Nervi’s ceiling design, sits at the centre of the identity, intrinsically linking the architecture of the theatre, its name, and its location on King St. Perfect location and perfect copywriting as well.

Brikfont
Craig Ward
Lyam Bewry:

Craig Ward has created an art series called Brikfont where the artist recreates iconic typography and typefaces using only Lego pieces.

Achilles Hell Run Club
Oliver Hilliker
Lyam Bewry:

Branding by designer Oliver Hilliker for Achilles Hell and its Run Club. Simply by using the slanted cut of the font, the Run Club get a high energy look whereby the 'R' legs are a perfect visual manifestation of running.

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Vevo
Porto Rocha
Lyam Bewry:

Graphic identity designed by Porto Rocha for Vevo – the leading music video network. It features a graphic system (reminiscent of flicking through album art on the iPod) that flexes and rolls out beautifully across the touch-points.

Vinyl Roundabout
Lyam Bewry:

A giant vinyl roundabout situated in the town of Lyss, Switzerland in an area known for its club life.

Balenciaga 2022 Campaign
Pablo Rochat
Lyam Bewry:

A refreshing sense of humor used in Balenciaga’s 2022 “Year Of The Tiger" Campaign using surreal arrangements of people and objects. Art direction by Pablo Rochat.