Love these thumb-stopping launch images for Hiut Denim from Welsh agency Bwtîc. Hiut Denim Co. is a small independent denim company based in Cardigan, Wales. Hiut only have only four launches each year.
Bwtîc created launch photography for their first launch of 2022; the ultimate Double-Black jean. Aiming to build intrigue and hint at the product specification; without giving too much away. Using the West Wales coastline Hiut calls home as the location – they created a teaser campaign where the jeans themselves can only be seen in the reflection of the water. The result is a surreal and surprising set of images that slowly reveal the product in the run up to launch.
Still Missing is a book documenting the folk art of lost & found pet posters. The project, by Gio Castranova who self-confesses he is neither a graphic designer or artist but just a huge lover of pets and found beauty, captures a huge range of posters from all over L.A. County, from the sentimental to the obscene.
More information about the book is available here.
A beautiful series of illustrations produced by Garbett, based on the Fibonacci Spiral. They are named after the Italian mathematician Leonardo of Pisa, later known as Fibonacci, who introduced the sequence to Western European mathematics in his 1202 book Liber Abaci. The Fibonacci spiral is an approximation of the Golden Spiral. It is said to be the most aesthetically beautiful proportion to humans. Fibonacci numbers and the golden ratio are prevalent in natural objects, from the microscopic structure proportions in the bodies of living beings on Earth to the relationships of gravitational forces and distances between bodies in the universe.
These can be purchased on Garbett's store here.
Limited edition zine by Stephen Grace about words that can be found within the HEX colour code system, featuring regular and 'leetspeak' spellings (numbers that replace letters). A nice touch are the page colours that represent the actually HEX colour values.
Love this work by Sumita Maharaj at Re. The Mistranslations Project was created in response to non-sensical COVID-19 messaging released by the Australian government. It asked linguistically diverse creatives to reimagine this messaging in their own language. By actively engaging those directly impacted, it aimed to show a more inclusive and effective way to reach diverse communities with critical information.
See more about the project here.
Lovely flip-book that illustrates the two sides of ABC Arizona, a variable font released by Dinamo that can modulate between serif and sans-serif.
The type specimen, by studio Hanzer Licini, mirrors Arizona’s countless combinations through its split structure and ability to mix and match.
Teaser of a new project by Design by Toko, an identity for Australia-based floral purveyor and designer Suzanne Robbins and new venture called Bold Botanicals. The symbol uses a letter 'B' rotated to form a flower shape.
The UK is definitely 'Fragile' at the moment. This is a lovely idea and art piece by Sarah Boris. It's silkscreened in 8 layers with a special red and blue mix plus varnish. The sreenprint is available for purchase here. Follow Sarah on her instagram: @sarahboris_ldn