The AGDA Awards finalists have just been announced in Australia and there is a load of excellent work on show, like this wonderful identity for Hiker, a hiking podcast, by Ed. Such a lovely, simple idea based in a truth. I also love the vertical lockup. Minimum moves, maximum impact.
Kimpton Creative were briefed to create a poster to show how far a little money can go for this orangutan charity. I love the simple link between the colour of a penny and the colour of the ape itself. So obvious once you see it. And the fact they’ve sorted through 2000 coins to get the right colours rather than relying on photoshop which would be the lazy option. To top it off the original artwork was auctioned off so it has a second life. Perfect.
In Europe alone, 35 billion kilometers are driven by delivery trucks that are completely empty. Why? Legacy software systems have created a situation where crucial data isn’t shared, and hence important decisions are based on poor information. Farewell, designed by Stockholm Design Lab, is a great example of design making a difference. A revolutionary logistics application, in one common language, with all important information being shared in real time. View case study here.
We follow an electronic impulse in a super augmented image, all the way from the guts of the machine to the main chip that starts it all, and see the initial blipping light of the computer. Striking, visual, meaningful, relevant. From the guy who did the first True Detective credits. Bravo.
Made Thought captures the essence of Tom Dixon’s aesthetic perfectly with their product packaging. A bold graphic use of color with a subtle typographically “British” accent. Overall, this is very iconic work and it’s even more stunning in person.
A clever approach to a sensitive subject. The identity for the Australian Cancer Research Foundation by RE: visually embodies the charities unmitigated purpose — to help make cancer disappear.
A custom typeface with characters of varying weights represents how some cancers are close to disappearing, while others remain all too visible. Supporting the type is a series of strong statements that call out the end of cancer and subsequently the organisation itself.
It’s rare to see a state run organization (especially the police) get an iconic brand and Studio Dumbar managed to pull that off for the Dutch Police. The angled blue and red patterns give the perfect sense of emergency and authority while remaining beautifully modern. In this case they managed to make cops actually cool!
A really sweet idea from Baxter & Bailey. Little Green Pig is a writing and mentoring charity for young people in Sussex. They believe in the right to write, and that this vital form of self-expression builds confidence, communication and literacy skills. As they say on their website: s’nowt like a lovely little logo job. Couldn’t agree more.
This Spin project shows how a good, sensible type idea can do wonders for the personality of a brand. The type was inspired by the metal work of bridges found in the neighborhood of La boca. They created a typeface that really expresses the transformation from an industrial area into a vibrant new art center.
