Guardian 200 Years

In 2021, the Guardian turned 200, and the newspaper wanted to celebrate the milestone with existing readers whilst gaining new subscribers. Instead of celebrating past achievements, the Guardian chose to focus on what comes next.

The campaign uses very clever copywriting and juxtaposition of billboards — Obviously a copy led direction for a newspaper but definitely not obvious copy. Fantastic work by Oliver Agency who have structured themselves to exclusively design, build and run bespoke in-house agencies and marketing systems for brands. This must be a real challenge as a model but they are proving that it works by producing great work like this.

Nitsa

Mucho

Rob Duncan:

‘Nitsa 94/96: el giro electrónico’, is a documentary reflecting the beginnings of the iconic night club Nitsa. The visual idea is based on the turning dance floor that the club used to have. In order to create 150 unique posters, Mucho invented a turning wooden surface that would allow them to turn the paper in a silkscreen machine, printing at a different angle each time. Each poster has a flourescent colour dot that refers to acid drugs as well as vinyl proportions.

Soap Co.

Paul Belford Ltd

Rob Duncan:

The Soap Co. produce luxury soaps, hand washes and hand lotions. They employ people who are blind. Paul Belford Ltd created a beautifully crafted solution, nicely referencing the size of the dot under Co. to create the braille.

The Craftsman

Campbell Wilkens:

Cultural and historical awareness are woven into the DNA of any worthwhile product. There is value in re-examining what already exists, digging through the archives [a good library] and poring over the classics [don’t copy]. Truly understand what untapped potential do the materials, colours, functions, forms, and processes still hold. I am happy that many designers and manufacturers are reaching out to the skilled craftsmen of today [not hipsters] to explore the possibilities.

The Graphic Lexicon

Studio Sutherl&

Jim Sutherland:

A celebration of the stories – fact and folklore – behind English words, symbols and punctuation. How words have been constructed, how syllables come together to create new meanings, and how the meanings themselves morph as the world moves on. The poster is simply the printed sheets from the book – overprinted with the title itself. Published by Sutherl&Bard – the book is available on the website.