Guardian 200 Years

In 2021, the Guardian turned 200, and the newspaper wanted to celebrate the milestone with existing readers whilst gaining new subscribers. Instead of celebrating past achievements, the Guardian chose to focus on what comes next.

The campaign uses very clever copywriting and juxtaposition of billboards — Obviously a copy led direction for a newspaper but definitely not obvious copy. Fantastic work by Oliver Agency who have structured themselves to exclusively design, build and run bespoke in-house agencies and marketing systems for brands. This must be a real challenge as a model but they are proving that it works by producing great work like this.

D.R.A.W identity

Supple Studio

Paul Felton:

This new identity from Supple Studio is a masterclass in the art of combination. D.R.A.W is the result of the merger of two of the most respected recruitment agencies in the global art market.

The identity is a combination of a clever interlocking monogram, great copy and a beautiful series of three dimensional interpretations of the logo. The variety of materials used in the interlocking components suggest the scope of experience – from traditional to contemporary.

The Emperor’s Quest – Chinese Garden App

The Nest, a part of Frost*collective

Vince Frost:

The App created by The Nest, for Sydney Harbour Foreshore Authority takes families on a fascinating journey into the ancient world of Chinese Zodiac, whilst roaming the Chinese garden in Darling Harbour – Sydney.

Australian Design Radio

Christopher Doyle & Co.

Rob Duncan:

Really lovely identity for Australia Design Radio by Christopher Doyle & Co. The shape of Australia is represented by the visual language of graphic equalizers. When the radio station is on-air then the graphic equalizer moves, then returns to the shape of the continent when off-air. Simple, clever and beautifully crafted. Definitely want one of those T-shirts.

#missingtype

Campaign by NHS Blood and Transplant

Alex Swatridge:

This is the second time this campaign has been deployed but this time it’s on a global scale. Last year the campaign attracted more than 30,000 people to donate blood, watch this space…

Hepworth Wakefield x Alex Sickling

T shirt design

Alex Swatridge:

A charming collaboration between Hepworth Wakefield and Alex Sickling, where Alex has faithfully captured the simplicity and beauty of Barbara’s work in a modern way.

Laura Knox Identity

Ragged Edge

Paul Felton:

A nice new identity from Ragged Edge for drinks photographer Laura Knox with a clever, simple marque at it’s heart. Laura’s initials are cleverly abstracted to create the mirror and prism cross section of a SLR camera.

Silo Theatre 2016

Luke Robertson:

New Zealand’s Best Awards have announced their finalists for 2016. As always it’s an impressive showcase covering graphic, interactive, product and spatial design.

Alt Group’s identity for Silo Theatre takes center stage in their latest campaign.

Boxes in Boxes

Sutherl&

Rob Duncan:

Studio Sutherland has produced a beautiful set of interlocking boxes for Boss Box to demonstrate the range of packaging they have available. An extremely clever use of the children’s rhyme ‘There was an old lady’ playfully leads you through the collection. A clever idea, beautifully crafted. It doesn’t get much better than that!