A logotype for a food range with kid goat as it’s main ingredient. The solution for the identity is just type as image – pure pure graphic design at it’s simplest and most effective. So reductive yet so charming and characterful.
A beautiful new brand for Yo Sushi by Paul Belford Ltd. The graphic ideas and colors throughout are stunning and clever in concept. The brand guidelines are particularly clever, presented as a Bento box with fish and chips (for materials and color palettes).
They never fail to find the gift at Frost* Collective. Couldn’t be simpler, an elegant strong ‘B’/’M’ and feeling architectural with several levels at the same time. Smart by design indeed!
A lovely little identity for M11 studio. A nice gift to find. Beautifully crafted and lends itself to a unique pattern too.
Spanish agency Erretres has created a cheeky new brand for a Madrid tapas Bar. The bar seeks to position canned food products as healthy and simple. The only ingredients necessary are the finest products on the face of this earth, the maximum respect for how they are prepared and the minimum interference possible by man in their presentation. Hence they came up with the name Nudista (Nude) and created the brand around the idea “The best product does not need clothes”.
Bold & Bold have created a lovely glitchy identity for Channel 4’s short form film series Random Acts in collaboration with 4 Creative. In particular it’s a really clever use of the new Channel 4 brand typeface Horseferry – flipping between the various cuts of the type to create a random glitchy feel to all text. Also the RA condensed monogram for social media is such a simple reduction.
Royal Mail have released a set of six commemorative stamps to mark the centenary of Agatha Christie writing her first detective story. The stamps, designed by Studio Sutherl& and illustrated by Neil Webb, depict a complex plot in one single frame, together with hidden clues only revealed with UV light, heat, in negative space or by using a magnifying glass.
A refreshing approach to a new brand and range of drinks from David Folkman and Craig Jones (Ex Innocent Drinks). &Smith’s identity showcases the work of young YCN illustrators Enrica Casentini, Ana Jaks and Quentin Mongue. Clever copy by ‘We all need words’ describes the ‘better-for-you-cordial’, Elderbrook doesn’t pretend to be full of your five-a-day, turn you into a yogi in one sip, or give you Popeye’s muscles. But it does taste good!
I don’t usually upload our own work, but the great thing about being a partner at Mucho is constantly being impressed and envious of work that gets produced by other partners and offices. This identity in particular by Marc Catala hits the nail on the head. An identity to celebrate the 400th Anniversary of the death of Cervantes. What else could it have been? And getting those curves/ruffles just right isn’t as easy as it looks!
