Fuel For Fans was launched in 2016 as the official e-commerce store for all major teams in Formula 1. GBH were tasked with giving it an iconic, credible logo, worthy of that status. After all F1 fans are a discerning bunch, with design right at the centre of the sport. The solution is deceivingly simple. Once GBH saw the potential for a chequered flag within the three F’s of the name, they spent weeks crafting it. The result is one of those lovely logos that appears effortless.
Briefed to create a piece of signage that was also an art piece in itself to direct the public to a new gallery space in UAL’s HQ building in Holborn London.
Alphabetical devised a neon sign that seems to drip from a UAL branded paint tin – pointing passers-by to the entrance and giving them a taste of what’s in store for them.
Springs’ Smokery nestles in the South Downs in Sussex. For three generations, they have used nothing but traditional dry-salting and logs of Sussex oak to produce their prime smoked salmon.
Using the charcoal from their brick kilns, Distil Studio have drawn a series of expressive marks and textures born from the very heart of their process. Such a creative yet simple solution, right down to the nod to the wood chunks in the apostrophe.
Capturing the spirit of the marine enthralled district of El Raval in Barcelona, this label remains inventive as the relationship between product and package change.
Simple, effective typographic solution for a complicated condition.The vanishing typography visualizes the effects of dementia, while some patients and carers see them as a source of light and hope.
VSMC (Visser & Smith Marine Contracting) is the European market leader in offshore power cable installation, creating grid-to-grid connections for offshore wind farms and other facilities. Bold, strong, sophisticated typography with a distinctive ‘M’ dipping beneath the baseline cleverly hints at what the company does.
Witty ideas, clever solutions, playing with negative space is hard to do. Even harder is convincing clients to go in this direction. 50% of being a designer is being able to solve problems creatively for clients. The other 50% is being able to sell that solution. Turner Duckworth not only managed to create such a clever, distinctive identity for Coca Cola but they managed to sell in through a huge corporation. To me that’s what makes this project extra special.
Everyone needs tea towels. These are particularly nice. Designed by Peter Saville for House of Voltaire, each design is derived from food packaging print and construction marks. Clever and effective idea, Peter has been collecting these marks since the mid 1980’s.
A logotype for a food range with kid goat as it’s main ingredient. The solution for the identity is just type as image – pure pure graphic design at it’s simplest and most effective. So reductive yet so charming and characterful.