Fuel For Fans was launched in 2016 as the official e-commerce store for all major teams in Formula 1. GBH were tasked with giving it an iconic, credible logo, worthy of that status. After all F1 fans are a discerning bunch, with design right at the centre of the sport. The solution is deceivingly simple. Once GBH saw the potential for a chequered flag within the three F’s of the name, they spent weeks crafting it. The result is one of those lovely logos that appears effortless.
Frost*collective have designed a brand identity for PizzAperta. Designed around the concept of openness (Aperta translates as open). There are no closed spaces in the logotype, allowing them to use all of the individual typographic elements to create the topping. Genius!
Based on the idea of a English village pub, founders Michael & Xochi Birch worked with Ken Fulk to create their ideal place for people to meet, relax, and become a ‘local’.
Welcoming from the moment you walk in, The Battery is a 58,000-square-foot club across five floors, and contains a restaurant, four bars, a wine cellar, a coffee bar, a library, a gym and spa, an outdoor garden and 14 hotel rooms, including a penthouse suite with views of the Transamerica Pyramid and the Bay Bridge.
A charming new brand identity from Wolff Olins for Zocdoc — a tech-first healthcare company focused on patients. The brand has been given a more human, empathetic feel through the introduction of ‘Zee’ – a playful character developed from the ‘Z’ initial in the name. His ever-changing face subtly responds to situations in a human way and is reminiscent of the old smiley face pain charts used by doctors to help patients to convey how they feel.
The Nest project is a lovely urban intervention by Fieldwork Facility for city dwellers to encourage birds to nest in their neighbourhoods.
The nests start life in the home, school or office. Participants make the nest ready by working in pencil for a week — each time you sharpen you’re pencil your making more of a home for the incoming birds. Participants then install their nest in the environment and add to a public database.
The Hour Magazine project by Bibliotheque is one of those rare projects where all the stars seem to align. It’s clear that every formal design decision was directly derived from the subtle hourglass concept that is implied in the negative space of the H glyph from Ludovic Balland’s Stanley typeface. From typeface selection to the brilliantly subtle mark this work is conceptually bulletproof for the content, aesthetically perfect for it’s audience and just so damn thoughtful!
Manufacturer/designer Alex Rasmussen from Santa Barbara was asked to exhibit as part of the London Design Festival at Somerset House. He is an expert in Aluminum. His contribution to the festival was a 2.90m-tall anodised aluminum wave. Living and working in Santa Barbara California and being a surfer he combined his love for aluminum and the Pacific with this fantastic idea. Allowing visitors to walk on and interact with his design/sculpture created the perfect ‘instagram’ moment.
I still remember these posters hanging on the walls of travel agencies, long before the internet existed and flying was still a matter of quality. Georg Gerster was the aerial photographer of the Swissair advertising posters for over two decades (1971-79). A simple, clever and effective idea that promotes the beauty of our planet in images of a timeless zeitgeist: a picture is worth a thousand words. Legendary. Series designed by Karl Gerstner in 1979.
The chain is a strong symbol of slavery that works singly on one stamp and links together on a sheet to make an even bolder statement. When form and content work hand by hand, they elevate a piece of work to a different level. A great example of the power of simplicity and wit.