Fuel For Fans
GBH
Jamie Ellul:

Fuel For Fans was launched in 2016 as the official e-commerce store for all major teams in Formula 1. GBH were tasked with giving it an iconic, credible logo, worthy of that status. After all F1 fans are a discerning bunch, with design right at the centre of the sport. The solution is deceivingly simple. Once GBH saw the potential for a chequered flag within the three F’s of the name, they spent weeks crafting it. The result is one of those lovely logos that appears effortless.

Heart & Stroke Foundation
Pentagram
Rob Duncan:

A lovely Rebus logo solution by Pentagram for the Heart & Stroke Foundation in Canada. Beautifully bold and simple. It couldn’t and shouldn’t be anything else. Perfect for fulfilling the bilingual requirements of Canada.

Who Gives a Crap
Christopher Doyle:

Who Gives A Crap is an eco-friendly toilet paper company that donates 50% of it’s profits to help build toilets for those in need. It was launched in 2012 and has already donated over $428,500 to help fund sanitation projects in developing countries.

For Christmas this year they commissioned a range from the Jacky Winter Group, with 12 Australian artists contributing designs. The results are a burst of colour and fun in an otherwise crappy category (zing!). Great name, great cause, great design.

Camden Market'
Ragged Edge
Jamie Ellul:

This new brand identity for London’s iconic Camden Market is a lovely example of type as a key brand idea. Based on the infamous Camden Market bridge sign – the typeface serves as a flexible way for the market to get across its diversity and history. The resulting black and white identity fits Camden’s non-conformist history perfectly.

Helsinki City Museum
Werklig
Mike Reed:

A classically elegant, and thoroughly delightful, concept, beautifully executed by Werklig in Helsinki. The font choices are gorgeous and distinctive, the colours lively and charming. But it all comes down to that central logo, which says it all in a single mark. Pretty much perfect.

Scots Love Trump
JP Stallard:

We can all agree this US election has been depressing, with few bright spots – and thank you Scotland for the best one!

Trump tweeted he was proud of them leaving Europe during Brexit, except Scotland voted to stay by 62% – and they let Trump know what they thought of him.

JP Stallard took these lyrical quotes and injected some fun colours and type to showcase the Scots magical use of language

Carpenters Wharf
Jack Renwick Studio
Paul Felton:

Jack Renwick Studio have created a new visual identity for the Carpenters Wharf development on Fish Island in Hackney. For 50 years the site played home to A. Younger, a luxury furniture maker, who shipped timber down the canals to use in their designs. Wood and timber form the inspiration for the name and striking typography. The logo itself cleverly combines a ‘C’ and a fish symbol with the use of a dovetail joint.

Message from the Unseen World
United Visual Artists, Futurity, Nick Drake
Paul Felton:

The underside of Bishop’s Bridge Road, near Paddington, hosts a moving tribute to pioneering mathematician, code-breaker and father of computer science — Alan Turing, entitled Message from the Unseen World. The text is a poem by poet and playwright Nick Drake which sees Turing speaking posthumously about his life, complete with coded versions of extracts from Turing’s text that disintegrate and fracture as new words replace the previous ones.

Yo Sushi
Paul Belford Ltd.
Rob Duncan:

A beautiful new brand for Yo Sushi by Paul Belford Ltd. The graphic ideas and colors throughout are stunning and clever in concept. The brand guidelines are particularly clever, presented as a Bento box with fish and chips (for materials and color palettes).