One of the most important aspects about a good idea is consistency, especially when it comes to art direction. The Frieze Art Fair campaigns by GTF have shown that a simple idea can be told in many ways. A contemporary view on the life of Queens Park (where the Fair takes place) is a very simple idea, yet every year they have managed to surprise us. This is a compilation of some of my favorite Images.
‘Nitsa 94/96: el giro electrónico’, is a documentary reflecting the beginnings of the iconic night club Nitsa. The visual idea is based on the turning dance floor that the club used to have. In order to create 150 unique posters, Mucho invented a turning wooden surface that would allow them to turn the paper in a silkscreen machine, printing at a different angle each time. Each poster has a flourescent colour dot that refers to acid drugs as well as vinyl proportions.
The Soap Co. produce luxury soaps, hand washes and hand lotions. They employ people who are blind. Paul Belford Ltd created a beautifully crafted solution, nicely referencing the size of the dot under Co. to create the braille.
Cultural and historical awareness are woven into the DNA of any worthwhile product. There is value in re-examining what already exists, digging through the archives [a good library] and poring over the classics [don’t copy]. Truly understand what untapped potential do the materials, colours, functions, forms, and processes still hold. I am happy that many designers and manufacturers are reaching out to the skilled craftsmen of today [not hipsters] to explore the possibilities.
A celebration of the stories – fact and folklore – behind English words, symbols and punctuation. How words have been constructed, how syllables come together to create new meanings, and how the meanings themselves morph as the world moves on. The poster is simply the printed sheets from the book – overprinted with the title itself. Published by Sutherl&Bard – the book is available on the website.
