Frahm is a small, family run business dedicated to making beautiful, technical and detailed jackets. Directly opposed to fast fashion, they operate a pre-order only model, avoiding waste and lowering the environmental impact of their products and processes. Supple Studio was invited to design packaging for these robust, weather-ready jackets. The studio's solution was to fully embrace Frahm's 'Tough Beautiful' mantra, designing a gorgeous range of outer boxes, each featuring a naturally resilient British insect, photographed at macro scale. Supple also designed a full icon set, as well as detailed inner packaging elements and a bespoke outer tape, playfully referencing Frahm's commitment to support mental health charity Mind.
M35’s branding for Australian Film Television and Radio School conveys a beautiful sense of movement with the simplest graphic touch. The concept visually references a timeline—a device used both for vision and sound editing. A deft use of typography allows the ‘timeline’ effect to work wonderfully across all the branded materials from print through to web—and it looks lovely in motion, too.
Australian agency Studio Band really nailed it with this idea. Clever, Clean and Coffee. All the “C’s” and a great big “D”. Love it!
Issho translates as ‘together’ in Japanese, so the idea of ’togetherness’ was a theme throughout, with the Japanese art of kintsugi (repairing broken pottery with gold) being at the core. 3 bespoke patterns were created with Eley Kishimoto. The restaurant is based in Leeds, so the British pattern features the white rose of Yorkshire, the Japanese pattern was created with an ichimatsu stream reference. Light boxes were used for directional signs to reference traditional Japanese paper lamps.
Garbett have designed this little beauty. Needs no explanation whatsoever. (Pay attention Mr Trump!)
The Daddy Long Legs is an extremely rare and special fortified wine, making it one of Australia’s most expensive fortifieds. Its production is limited to the contents of only two remaining barrels set aside for over 40 years, making its quantity limited and its quality exceptional. The barrel shed that housed the wine is inhabited by hundreds of ‘Daddy Long Leg’ spiders who have kept a watchful eye over these barrels for decades. Incredible idea and next level production by Voice Design.
A lovely typographic identity for a no nonsense burger restaurant. A brutally simple name that deserves a brutally simple idea – by sandwiching type between two dashes Freytag Anderson’s identity immediately communicates all you need to know. The special sauce on this one is the cheeky copy and lovely playful typography. Spot on.
An ancient City Guild, The Fishmongers’ Company has upheld standards in fish trading for more than 700 years. The Company recently created certification to celebrate professional excellence and approached Freytag Anderson to create the visual identity for the new Master Fishmonger Standard. They’ve created a lovely simple ribbon / fishtail marque for starters, but the main dish is the beautiful imagery created by printing with fish – inspired by the gyotaku technique used by Japanese fishermen.
Most hotels want you to spend time in them. But when you’re in the heart of the city, why stay cooped up in your room? Branded by Ragged Edge – Assembly is a new hotel brand that encourages its guests to get up and go. It’s all held together with an eclectic bespoke typeface, but the real difference is the copy – telling people not to stay in your hotel, but to get out and explore instead is fresh and ballsy. Love it.